Sr. Brand & Product Marketing Manager - Digital Dental Workflow

Sr. Brand & Product Marketing Manager - Digital Dental Workflow
PRISMATIK DENTALCRAFT, INC.

• Execute brand and product marketing strategies, including market research, analysis, preparing materials, and evaluating budgets for assigned products or business entities.
• Assist in preparing business plans, roadmaps, reports, and business intelligence for management and stakeholders to drive product development and marketing activities.
• Drive revenue, profitability, and business growth measured by active users, new and restart users, share of wallet, and lifetime value objectives.
• Formulate and review corporate short‑ and long‑range plans, goals, and objectives for specific products or product lines.
• Perform project management activities to commercialize products, including market strategy, packaging, and brand positioning.
• Partner with cross‑functional teams to execute approved plans and keep projects on track.
• Collaborate with stakeholders to ensure smooth transition of new product development from scale‑up to launch, on time and to specification.
• Provide monthly business reports covering performance versus forecast and progress on initiatives.
• Lead, mentor, and train other team members.
• Develop and implement brand marketing plans, launch and manage campaigns across various channels, and maintain brand messaging and claims documents.
• Increase marketing communication effectiveness and minimize acquisition costs.
• Develop customer‑facing content and digital journeys, and execute plans to drive awareness, engagement, and purchases.
• Serve as subject‑matter expert on products and services, identifying gaps or opportunities in the product mix.
• Demonstrate products and troubleshoot issues as a technical adviser.
• Manage product road‑maps and assist in stage‑gate proposals and updates.
• Lead development and launch of new products, ensuring alignment with brand strategy and customer needs.
• Support ongoing development of existing products, ensuring changes are reflected in documentation and communication.
• Prioritize incoming product concepts, ideas, and initiatives, identifying new opportunities.
• Prepare forecast models and report on key performance indicators monthly/quarterly/yearly.
• Oversee planning and execution of brand events such as product launches, trade shows, and educational events.
• Conduct competitive product analysis and market research to understand consumer behavior and professional audience preferences.
• Apply consumer insights and market intelligence to link brand identity to the company and its products.
• Gather and analyze consumer feedback to inform brand strategies and product improvements.
• Track competitor activities and market trends to support brand decision‑making and strategy adjustments.
• Monitor marketing expenses to ensure expenditures stay within budget and align with strategic priorities.
• Report projected and realized ROI for new products and marketing initiatives, partnering with Finance.
• Determine profitability and viability of new product enhancements.
• Support quarterly and annual forecasting exercises with insights into macro and micro market trends.

• Bachelor’s degree in Marketing or a related field.
• Minimum eight (8) years of relevant marketing experience.
• Strong expertise in brand strategy and brand building.
• Experience in both upstream and downstream marketing.
• Ability to manage and build programs from the ground up.
• Previous dental background, required.

Pay Range: $98,000.00 - $ per year.

• Seniority level:
  Mid‑Senior Level
• Employment type:
  
  Full‑time
• Job function:
  Product Management
• Industry: Medical Equipment Manufacturing