Marketing Associate

We're looking for a highly motivated marketing professional who is creative, passionate about video games, and social media savvy. You’ll work with marketing managers and collaborate with internal teams such as Live Operations, Community, and development teams to support ongoing marketing efforts. Strategy and prioritization are defined by marketing managers, while this role focuses on execution, coordination, and follow-through. Within assigned areas, you’ll be responsible for keeping marketing execution on track and communicating status clearly across teams.

This role is a good fit for someone who is organized, detail-oriented, and comfortable working across teams in a live service game environment.

• Assist in developing and executing marketing plans across different titles, managing assets, and coordinating with partners (influencers, agencies).
• Work with marketing managers, Live Ops, Community, and development teams to support marketing execution.
• Handle execution details to help projects move smoothly from planning through launch.
• Support branding-related work across official websites, game store pages, newsletters, and social channels.
• Help ensure brand assets and messaging are applied consistently, while adjusting formats as needed for each platform.
• Support newsletter execution, including scheduling, coordinating content, basic performance tracking, and managing timelines and deliverables.
• Help maintain social calendars and track asset delivery.
• Track marketing campaign performance, analyze metrics (socials, emails, etc.), and report on ROI to suggest improvements.
• Research and monitor branding channels, media formats, competitor activities, and player behavior in the game and entertainment industry, while staying up to date on gaming market trends.

• 2 – 5 years of experience in marketing, branding, or a related role.
• Experience working with brand-focused marketing across web, social, and owned channels.
• Educational background in Marketing preferred.
• Motivated with a strong work ethic and willingness to learn.
• Excellent written and verbal communication skills.
• Able to work both independently and collaboratively; punctual and dependable.
• Strong interest in working in a diverse, international environment.
• Proficient with Microsoft Office (Word, Excel, PowerPoint).
• Comfortable summarizing research or findings for internal stakeholders.
• Highly self-motivated and accountable.
• Familiarity with NC games or MMORPGs preferred.
• Passion for video games and player communities required.
• Knowledge of digital marketing tools and trends preferred.
• Experience working with newsletters, CMS tools, or store page updates (Steam or app stores) preferred.
• Experience supporting social media operations or content calendars preferred.
• Korean language skills are a plus but not required.

Irvine, CA pay range

$68,000 - $82,000 USD