Senior Director, Head of Brand Marketing - Warcraft

Team

Marketing

Senior Director, Head of Brand Marketing - Warcraft

R026593

Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the brand strategy for the entire Warcraft franchise, redefining its genre and captivating players globally.

As the Senior Director, Head of Brand Marketing for the Warcraft franchise, you will be the driving force for strategy and execution across Brand Marketing across the entire Warcraft portfolio. This role will serve as a thought leader inside the organization, playing a key part in redefining Warcraft’s brand and connection with its community. They will lead and drive critical functions that will enable the game to acquire, engage and delight players all over the world.

In order to achieve a level of continuous success and growth against the target outcomes, the Senior Director of Brand Marketing will be responsible for the following:

• Oversee global brand and creative strategy for Warcraft.
• Create and oversee the marketing vision for the Warcraft franchise and bring it to life across consumer touchpoints, prioritizing driving franchise DAU/MAU growth, LTV and positive brand sentiment.
• Responsible for creative campaign development, production, and finishing of campaign assets in partnership with internal and external resources, Team 2 stakeholders, and Marketing Leadership.
• Leverage data driven insights to build campaigns that power growth and fuel deep engagement – analyze and activate the needs of core consumer and multi-generational segments, including insight mining, messaging and media planning to increase global awareness.
• Lead player centricity – this role puts our players and communities at the center of everything we do. Rethink how the franchise player base is segmented and develop appropriate strategies including, among others, creative, media and connections planning.
• Brand management – develop global brand campaigns that engage players, existing and lapsed, improving perception, driving retention, and delivering win back. Use creative and brand execution-oriented content to drive engagement.
• Directly manage and lead an organization of marketing professionals to achieve results, from strategy development through successful execution.
• Serve as an inspiration for transformational change, anticipate trends, and provide stewardship of the business via innovative marketing strategies across a matrixed organization.

The ideal candidate will have deep consumer marketing experience in the gaming, entertainment or tech industries, whether in-house or at an agency. They have demonstrated strategic and creative prowess, as well as business acumen. This position requires an expert in marketing who is a proactive self-starter constantly looking to push the envelope with innovative and clever ideas to grow and delight global player communities.

They will have expertise in all aspects of brand marketing and beyond.

• 15+ years of experience leading brand marketing, demonstrated career progression and strong performance in roles of increasing responsibility
• Relevant industry experience that includes any combination of the following: blue-chip consumer brands, digital platforms, consumer services, entertainment streaming services, consumer-centric subscription models, and/or gaming
• An understanding of and passion for pop culture is vital
• Demonstrated ability to deliver large-scale campaigns to break into the Gen Z zeitgeist, as well as to deeply understand the Warcraft community and up-level our brand campaigns
• Exceptional strategic thinking, mining player insights to deliver sharp positioning and creative platforms that unleash innovative and impactful work from all internal teams and external partners
• Experience shaping and shifting online communities and influencers, driving massive earned media moments
• Led sizable marketing campaign and campaign roadmaps, particularly in digital and social
• Talent magnet,…