CRM Marketing Specialist II

Job Summary

The CRM Operations Specialist will play a crucial role in the day-to-day execution and optimization of iHerb's global campaigns, focusing on in‑house email template development and coding. The role ensures timely, accurate, and high‑quality delivery of marketing communications across diverse regions and channels—including email, push notifications, in‑app messages, SMS, and Whats App—to support customer engagement and business objectives.

• Email Template Development & Optimization:
  Design, code, and maintain responsive email templates using advanced HTML and CSS, ensuring flawless rendering and functionality across a wide range of email clients and mobile devices.
• Campaign Execution & Deployment:
  Configure, set up, and deploy a high volume of email and push notification campaigns within CRM platforms (e.g., Braze, Simon Data), adhering to send criteria, audience segmentation, and scheduling.
• Quality Assurance (QC):
  Conduct meticulous quality control, reviewing campaign setups, creative assets, copy, segmentation, and personally QA’ing email template code to ensure accuracy, brand consistency, and integrity before launch.
• Copywriting Support:
  Contribute to campaign content by handling specific copywriting needs, particularly for regional and co‑op marketing initiatives.
• A/B Test Execution:
  Support the strategy and execution of A/B tests from initial setup to monitoring and data collection, aiding in performance optimization.
• Cross‑Functional
  
  Collaboration:
  
  Coordinate and liaise with internal teams—including regional marketing, design, translation, data, and technology—to gather necessary assets and align on campaign requirements.
• Tool Management Assistance:
  Provide support in managing and troubleshooting key CRM tools (e.g., Braze, Simon Data, CMS), assisting in operational issue resolution.
• Reporting & Analysis Support:
  Assist in gathering campaign performance data and conducting basic analysis to inform future strategies.
• Process Adherence & Improvement:
  Ensure strict adherence to established CRM operational processes and best practices, and contribute ideas for workflow efficiency.

• Expert proficiency in HTML & CSS for email template development, including responsive design principles and cross‑client compatibility.
• Strong understanding of campaign segmentation, A/B testing methodologies, and deployment best practices.
• Proficiency with enterprise‑level CRM/ESP platforms (e.g., Braze, Salesforce Marketing Cloud, Adobe Campaign, Simon Data, Iterable).
• Exceptional attention to detail and strong organizational skills.
• Excellent written and verbal communication abilities.
• Ability to manage multiple tasks simultaneously and adapt to changing priorities.
• A collaborative mindset with proven ability to work effectively across various teams.

• Experience/knowledge of Braze, Simon Data, Asana, and Tableau is a plus.
• Knowledge of snippet languages such as Jinja and Liquid is a plus.
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Slides, Forms) is preferred.
• Experience with Microsoft Office Suite (Word, Excel).

• 2–4 years of hands‑on experience in CRM operations, email marketing, or digital campaign execution, with significant experience in email template coding and development. Preferably in a high‑volume, fast‑paced environment; experience within an e‑commerce environment is a plus.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

51,480—100,303 USD

Employees (and their families) that meet eligibility criteria are eligible to participate in medical, dental, vision, and basic life insurance programs, a 401(k) plan, time off, paid sick leave, and paid holidays. Eligibility is governed by applicable plan documents.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.