Senior Marketing Manager, Integrated Campaigns & Product Marketing

Senior Marketing Manager, Integrated Campaigns & Product Marketing

Location: Southern California, Irvine (Hybrid/On-site)

Employment: Full-time

Experience: 6–9+ years B2B SaaS marketing

Team: Marketing

Reports to: Managing Director

Base pay range: $/yr - $/yr

In this role, you will define marketing strategy and set direction for how our product is understood in the market. You will own narrative, sequencing, and prioritization
, while working with agencies as execution partners—not strategy owners
. Your decisions will be grounded in buyer reality and sales insight
, with a deliberate focus on targeted accounts, persona-specific motions, and depth of engagement over volume
. You will design and orchestrate integrated campaigns that guide buyers through complex SaaS decisions
, spending as much time deciding what not to do as what to execute in order to build real buying confidence
.

• Design and lead integrated, account-aware campaigns spanning:
• Organic and paid Linked In content
• Outbound and nurture email sequences
• Webinars and virtual events
• Translate product capabilities, roadmap themes, and market insight into cohesive campaign narratives.
• Define campaign goals, messaging frameworks, sequencing, and success metrics
  .
• Brief and direct agencies, freelancers, and internal stakeholders to execute against a unified strategy.
• Ensure message consistency, buyer relevance, and momentum across all touchpoints.

• Participate in quarterly planning with Product, Sales, and Leadership.
• Propose campaign themes aligned to roadmap milestones and business priorities
  .
• Present marketing strategy, results, learnings, and recommendations to leadership.
• Continuously refine focus based on buyer response and sales feedback.

• Own campaign-level performance analysis across channels.
• Track engagement depth, account momentum, and pipeline influence
  , not volume alone.
• Use insight to refine sequencing, messaging, and future investments
  .
• Develop a deep understanding of the Gocious platform
  , customer use cases, and buying committees.
• Partner with Product to translate roadmap updates into customer-facing narratives.
• Shape positioning and messaging for product managers, portfolio managers, and executive decision-makers.
• Provide market insight and buyer feedback into quarterly planning and product discussions.

• Oversee day-to-day marketing operations without becoming task-bound
  .
• Review and guide content, landing pages, and campaign assets for clarity, relevance, and quality.
• Step in hands‑on when necessary, but primarily operate as architect, editor, and orchestrator
  .

• Design webinars as part of integrated campaigns
  , not standalone tactics.
• Select topics, coordinate speakers, define promotion strategy, and guide follow‑up motions
  .
• Evaluate and select industry events based on account relevance and strategic alignment.

You will thrive in this role if you:

• Believe marketing’s job is to shape buying decisions
  , not produce activity
• Think in narratives, sequencing, and belief change
• Are comfortable pushing back on sales, agencies, or leadership when something doesn’t serve the buyer
• Prefer focus, clarity, and depth over volume and noise

• 6–9+ years of B2B SaaS marketing experience
• Proven experience leading integrated, omni‑channel campaigns
• Experience directing agencies and cross‑functional stakeholders
• Comfortable operating at both strategic and operational levels
• Familiarity with CMS platforms, marketing automation, and analytics tools
• Startup or high‑growth experience strongly preferred

Gocious is a growing startup building complex cloud systems that help organizations make better product decisions
. As we grow,
this role grows
, with a clear path toward broader marketing leadership
.

We value creativity, drive, leadership, customer focus, and collaboration
. Our culture includes team building
, volunteering at food banks
, and staying connected as a distributed team
.

• 401(k)
• Medical, dental, and vision insurance
• Generous PTO
• Bonus and opportunity to earn equity

Mid‑Senior level

Full‑time

Marketing and Sales

Software Development