Product Marketing Manager

Nutrawise Health and Beauty (Youtheory) provided pay range

This range is provided by Nutrawise Health and Beauty (Youtheory). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$76,480.00/yr - $/yr

Location: Onsite in Irvine, CA 2x a week

Youtheory, located in Irvine California, is a leading manufacturer of health and wellness supplements including the award winning line of youtheory® products which are sold in over 50,000 retailers worldwide. With over 200 years of combined service in the natural foods and supplement industry, Youtheory executives are committed to its mission of being a purpose built company that continually supports a wide range of charitable organizations both locally and globally.

The Product Marketing Manager is responsible for delivering end‑to‑end product portfolio management for assigned categories that results in the Youtheory brand consistently delivering its sales, profit, market share, and customer ranking goals. The Product Manager will lead the development and execution of a robust 2‑3 year innovation pipeline and plays a key role in driving the brand to best‑in‑class performance behind a “General Manager” mindset.

This position is expected to help drive profit and revenue growth through industry‑leading innovation plans, product portfolio management, product marketing execution, trade integration and financial management. For this role, you will collaborate with various internal teams to conduct market and competitive analyses, and develop profitable positioning and pricing strategies.

• Work with VP of Marketing to build and implement an annual operating plan (AOP) for the assigned portfolio of products that achieves aligned objectives and targets.
• Use quarterly planning cycles to ensure product portfolio plans and commercial execution are delivering against objectives and achieve sales, profit and market share targets.
• Make continuous improvements to portfolio management planning process through on‑going optimizations and key learnings.
• Lead product strategy development for the assigned product portfolio, ensuring that insights and data are utilized to form compelling business cases that clearly identify consumer need, product reason to believe, communications strategy (if relevant), competitive assessment, and sales & profit potential.
• Plan, develop and execute a strong 2‑3 year innovation pipeline.
• Manage innovation through stage‑gate process, in conjunction with PMO support.
• Conduct ongoing SKU management process in partnership with Sales, S&T and Operations.
• Own and track the delivery of the P&L for the assigned product portfolio.
• Ensure compliance with all US Regulatory standards and Legal requirements across campaign materials.

• Manage project timelines, ensuring all product marketing activities are executed on schedule and within budget.
• Coordinate cross‑functional teams to streamline processes and improve efficiency in product launch execution.

• Work closely with the sales, consumer communications team and creative teams to align marketing efforts with overall business objectives.
• Collaborate with and support sales and consumer communications team on channel‑specific needs, and identify trade needs and opportunities.
• Manage the team to deliver sales sell‑in materials for innovation as needed to bring to life our key initiatives for the sales organization and their customers.
• Maintain clear and consistent communication with internal and external stakeholders.

• Analyze brands and market trends and recommend actions to be taken.
• Initiate and understand market research projects to deliver powerful consumer and customer insights as the basis for long‑term brand growth and develop actionable plans.
• Interpret consumption data and make recommendations to increase consumer sales.
• Monitor and analyze portfolio performance, providing regular reports and insights to VP of Marketing.

• On‑time delivery of key innovation milestones (briefs, packaging, copy, samples, etc.).
• Sales…