Senior Manager, Social Media - Action and Outdoor

Senior Manager, Social Media - Action and Outdoor

Irvine, California

What You’ll Do:

As the Senior Manager of Social Media for our Action and Outdoor division, you’ll be the driving force behind the social voice of iconic brands like Billabong, DC, Quiksilver, Volcom, Roxy, Spyder, and Element alike. This role focuses on building meaningful conversations, community and brand building across platforms, translating brand purpose into culturally relevant storytelling that resonates. You’ll lead the charge in crafting innovative, platform-native strategies that inspire engagement, foster brand heat, and fuel business growth.

In close partnership with teams across Brand, Marketing, Partnerships, PR, and Creative, you’ll architect and execute full-funnel, 360° campaigns that breakthrough in the social space. You will be a strategic leader who understands the nuances of each social platform, a team player, and a connector who thrives at the intersection of culture, sport, lifestyle, and community.

• Develop and own the end-to-end social strategy for multiple Action & Outdoor brands (e.g., Billabong, DC, RVCA).
• Lending support and working with partners to ensuring key brands are in-line with global objectives (Volcom, Quiksilver, Roxy, RVCA, Element, Spyder…)
• Translate brand objectives into tailored, platform-specific plans that drive engagement, growth, and cultural relevance.
• Monitor industry trends, audience behavior, and competitive activity to inform social approaches and stay ahead of the curve.
• Manage social calendar approvals for key regions and partners.
• Lead annual planning for social content, campaigns, and tentpole moments aligned with brand and marketing priorities.
• Define and track KPIs to measure social effectiveness and adapt strategy accordingly.
• Oversee the development of content calendars across platforms (Instagram, Tik Tok, X, You Tube, etc.).
• Partner with Creative teams to guide the development of compelling visuals, copy, and storytelling that align with social best practices.
• Lead real-time activation and community engagement strategies during live events, product drops, or cultural moments.
• Approve and review daily content and ensure tone, timing, and formatting are optimized per platform and brand.

• Bachelor’s degree in marketing, business, or a similar field
• A minimum of 4 - 5 years of experience in brand marketing and social media management; sport/fashion brand marketing experience is required
• Hands-on experience managing marketing in a brand licensing environment
• Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign design, public relations, and digital/social media marketing
• Demonstrated success conducting and incorporating detailed analyses into marketing planning and decision making
• Seamless communication skills with strong in-room presentation capabilities
• Must have strong computer proficiency with MS Office (Word, Excel, PowerPoint), Keynote, Squarespace, Adobe suite, and all social media platforms
• Must have the ability to shoot content and edit social content
• Willingness and ability to travel as the role requires

Salary Range: $85,000 - $105,000

Authentic is an equal-opportunity employer. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

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