Associate Director, UNFI - West

Associate Director – UNFI West

The Associate Director - UNFI West position is critical to the overall success of the UNFI Wholesale team. The role serves as the lead for the UNFI West Field Sales team, with direct responsibility over a team of five direct reports, annual strategic joint business plans and execution, and relationship development with UNFI Corporate and Retail Partnerships throughout the West Region.

The Associate Director has strong cross‑functional team connectivity and works very closely with Field Sales, Category Leadership, Finance, Supply Chain, and Shopper Marketing teams. The Associate Director is heavily engaged with the Field Customer Sales team, providing ongoing guidance and direction to ensure flawless execution and delivery against the annual business plan. The role is also responsible for relationship development and business‑driving connectivity with the UNFI Regional Team, other Associate Directors, and Customer Vice Presidents.

Importantly, the position will drive the following broad business strategies to deliver profitable Kraft Heinz volume and share at the customer.

• Drive efficient and effective base and merchandising programs to deliver the most optimal ROI for Kraft Heinz and respective customers within budget.
• Communicate and influence the implementation of business plans to enable superior execution across the team and with customers.
• Develop, track, analyze, and evaluate field business plan results based on Business Unit, customer strategies/initiatives, and external factors.
• Tailor programs consistent with customer strategies to achieve superior results while aligning to Business Unit priorities and objectives.
• Build Kraft Heinz business through proven results measured by profitability achievement, share gains, revenue targets, new and core item introductions/distribution.
• Provide ongoing updates to management on business trends, competitive activity, customer‑specific strategy changes, key marketplace updates, and other business‑related activities.
• Create and maintain monthly revenue and trade forecast in accordance with Kraft Heinz business model.
• Understand and leverage data & insights to positively impact business results and address areas of opportunity.
• Provide a single point of contact to the Customer Business Team and Business Unit Directors.
• Leverage available resources and scale to elevate executional excellence across cross‑functional business planning in Category Leadership, Supply Chain, Finance, and Shopper Marketing.
• Serve as a significant contributor for business reviews and customer meetings, including annual joint business planning.
• Manage and develop direct reports by mentoring/coaching, sharing best practices, and collaborating on business growth opportunities to deliver against targets.
• Harness the power of diversity – thinking, background, experience.

• People‑first mindset with ability to train, develop, and drive culture for a large diverse sales team.
• Strong sales and analytical background.
• Effective communication, leadership, and people‑management skills.
• Strong financial acumen – understanding of profit and revenue drivers and analysis.
• Significant experience in building customer and team relationships.
• Strategic thinking and planning.
• Strong decision‑making ability and negotiation skills.
• Drive for results and winning as a team.

New Hire Base Salary Range: $ – $

Bonus: This position is eligible for a performance‑based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job‑related knowledge, skills, and experience among other factors.

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, with plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that…