Demand Gen Marketing Manager

The Role:

The Demand Generation Marketing Manager will develop, execute, and optimize integrated campaigns to drive pipeline growth across Logitech for Business (L4B) in North America. This role leads our regional account-based marketing initiatives, partnering closely with sales to identify high-value accounts, build multi-touch programs, and accelerate conversion across the buyer journey.

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you’ll need for success  this role, you will:

• Develop and execute account-based marketing programs to target and expand key accounts. Build multi-channel plays leveraging digital, content, events, and 1:1 personalization to deepen engagement and accelerate deal velocity.

• Drive pipeline creation and acceleration through full-funnel demand programs — continuously optimizing based on conversion rates, influenced pipeline, and ROI.

• Plan, coordinate, and execute integrated programs for North America, including digital, content syndication, events, and incentive campaigns aligned with company priorities.

• Collaborate with the Global Campaign and Marketing Ops teams to ensure effective database segmentation, lead scoring, and nurture journeys for both inbound and ABM programs.

• Partner with Sales and Revenue Operations to establish shared goals, dashboards, and reporting cadence on pipeline sourced and influenced.

• Analyze performance data to provide actionable insights that improve lead-to-opportunity conversion and sales velocity.

• Manage and allocate the regional demand generation budget efficiently to maximize return and drive predictable pipeline growth.

• Serve as the primary marketing liaison with the North America Logitech for Business leadership team — ensuring visibility into marketing’s contribution to revenue and growth goals.

• Act as a subject matter expert for ABM strategy and best practices within the broader Logitech marketing organization.

• Foster a collaborative, high-performance marketing culture that celebrates experimentation, iteration, and measurable business outcomes.

For consideration, you must bring the following minimum skills and behaviors to our team:

• Demonstrated success in B2B marketing, with experience targeting IT decision-makers with technology and/or enterprise services a plus.

• Strong track record of designing, executing, and tracking performance of digital marketing programs is required.

• Ability to negotiate favorable terms with vendors and agencies, such as pricing, delivery dates, and terms.

• Development of a deep empathy and understanding of the personas within the buying group of Logitech solutions - where they go to research, whose opinion they value, their pain points, and how to build trust with them.

• Accountability to own the entire campaign lifecycle from definition and execution to measurement of engagement and return on investment.