Marketing manager

Overview

Web/Mobile Product Marketing Manager ($96,300.00-$)

Position Summary:

We are seeking a creative and results-driven Web/Mobile Product Marketing Manager to lead our digital marketing initiatives and drive the growth of our online presence. As the Web/Mobile Product Marketing Manager at Irvine Company Retail Properties you will play a pivotal role in developing and executing online marketing initiatives to drive brand awareness, customer acquisition, and revenue growth.

• Email Marketing:
  Create and manage email marketing campaigns to drive engagement and build customer loyalty. Supervise and mentor the Digital Marketing Coordinator responsible for Email Marketing, providing guidance and support.
• Content Creation and Management:
  Together with our Creative team oversee the creation and distribution of high-quality content including blog posts, videos, graphics and other multimedia content that resonates with our target audience.
• Web Marketing:
  Assist the Digital Marketing Director to oversee the creation and maintenance of the company s websites (5+ websites and campaign microsites) ensuring they are visually appealing, user-friendly, and optimized for performance. Manage the creation, organization and optimization of website content including product descriptions, blog posts, landing pages and multimedia assets. Optimize website content and structure for search engines to improve organic search rankings and drive organic traffic.
  
  Implement and oversee on-page and off-page SEO strategies. Manage PPC campaigns to increase visibility and generate targeted traffic. Works with Marketing Technology team and web development agency(ies) to manage SLA tasks. Quality control of retail websites (copy grammar, current images and home page banners, interactive map, directory and dining guide updated). Continuously improve the website s user experience by conducting user research, A/B testing and optimizing site navigation and design.
  
  Trains and acts as the “go-to” dot com / technical resource for Retail Properties and the greater marketing team. Assists with “innovation” projects such as augmented reality. Produces monthly metrics reports.
• Paid Media:
  In conjunction with the Marketing Technology team plan and manage digital advertising campaigns (Google Ads, Social Media Ads, CCTV, You Tube, etc.) to increase visibility and drive targeted traffic while optimizing ROI.
• Mobile Apps:
  With the Digital Marketing Director develop strategies to increase app downloads, drive user engagement and optimize in-app performance to achieve business objectives. Assist Digital Marketing Director with mobile app development projects (e.g., Retail Therapy) working with internal IT/Mar Tech and external agencies with a focus on UI and UX. Support planning and execution of user acquisition campaigns using paid advertising, influencer partnerships and app referral programs.
  
  Support development of strategies to retain app users including push notifications and email campaigns. Be an integral participant in design, development and UAT process. Produces monthly metrics reports.
• Analytics and Reporting:
  Monitor and analyze KPIs to assess the effectiveness of digital marketing campaigns and make data-driven improvements.
• Stay Current:
  Stay up-to-date with industry trends, best practices, and emerging technologies and apply them to our digital marketing strategies.
• Internal Communications:
  Sit on cross-divisional task force to write and contribute content to quarterly and monthly e-newsletters distributed to 5k+ Irvine Company employees. Works with greater marketing team to gather employee discounts.

• Minimum of 5 years experience with demonstrated success in digital marketing and project management.
• Bachelor s degree in related field.
• Strong understanding of digital marketing channels, tools, and techniques.
• Proficiency in digital marketing software and analytics tools.
• Creative thinking and problem-solving abilities.
• Must be flexible with the ability to multi-task and frequently adjust to changing priorities in a fast-paced environment.
• Self-starter, proactive and able to identify…