SEM Specialist

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that—our technology helped people put a man on the moon and capture the first-ever picture of a black hole.

We offer an expansive portfolio of technologies, HDDs, and platforms for business, creative professionals, and consumers alike under our Western Digital, WD, , and San Disk Professional brands.

We are a key partner to some of the largest and highest-growth organizations in the world. From enabling systems to make cities safer and more connected, to powering the data centers behind many of the world’s biggest companies and hyperscale cloud providers, to meeting the massive and ever-growing data storage needs of the AI era, Western Digital is fueling a brighter, smarter future.

Today’s exceptional challenges require your unique skills. Together, we can build the future of data storage.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Build and manage global Paid Search and Shopping campaigns.
• Collaborate with internal teams to acquire customers through paid search, shopping, and other related digital marketing channels.
• Identify and develop target keywords and placements that are needed to accelerate our eCommerce growth.
• Ensure that our search engine activities are aligned with our broader digital marketing strategy, across social media, marketplaces, affiliates, and email.
• Own the associated budgets for each of our search engines and determine the right investments that are needed to grow the business while hitting KPI goals.
• Speak knowledgeably about KPIs such as impressions, clicks, CTR, CPC, CVR, conversions, impression share, and ROAS.
• Present search engine strategy and results with internal teams, such as executives, PR, Marcom, Product Marketing, and eCommerce.
• Manage relationships with Google Ads and Microsoft Ads teams.

REQUIRED

• BA/BS with 2+ years experience managing Paid Search and Shopping campaigns.
• Passion for all channels of search engine marketing, including Paid Search, Shopping, Performance Max, You Tube, and Display.

SKILLS

• Excellent written and verbal communication skills with the ability to communicate across all levels of the company.
• Certification in Google Ads.
• Familiarity with Adobe Analytic sis a bonus.
• Mastery of Excel (skill test required).

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics.

We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Know Your Rights:
Workplace Discrimination is Illegal” poster. Our pay transparency policy is available here.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an…