Senior Product Marketing Manager; PMM

At RENPHO
, we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 20 millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being.

We are hiring a Senior Product Marketing Manager to serve as the commercial translation layer between product reality and market truth.

This role exists to take complex, fast-moving product inputs and turn them into clear, buyer-ready, consumer-relevant stories that drive sell-in and sell-through. You are the person who ensures that what we build can actually be understood, positioned, and sold in the U.S. retail environment.

This is not a passive messaging role. You will challenge product decisions, pressure-test claims, and arm sales with narratives that win buyer confidence.

If you enjoy operating at the intersection of product, sales, retail, and consumer psychology—and are comfortable pushing back when things don’t make sense—this role is built for you.

• Turn product complexity into commercial clarity
• Equip sales with messaging that closes, not confuses
• Shape market perception before competitors do
• Reduce friction between product teams, sales teams, and retail buyers

• Own the end-to-end product story: positioning, value propositions, and messaging hierarchy.
• Ensure narratives are consistent across retail, DTC, packaging, and sales materials.
• Translate features into outcomes that resonate with U.S. consumers and retail buyers.
• Develop retail-ready assets including pitch decks, line reviews, one-pagers, sell sheets, and training materials.
• Support key retail moments (e.g., Walmart, Target) with crisp, credible, buyer-aligned messaging.
• Ensure sales teams can sell without needing constant ad hoc explanations.

• Act as the primary interface between U.S. GTM and product/engineering teams.
• Provide data-backed pushback on unclear value propositions, over-claimed features, or weak differentiation.
• Pressure-test product stories before they reach the market.
• Lead competitive analysis and category mapping.
• Clearly articulate where we win, where we don’t, and how to defend both.
• Translate consumer insights into actionable positioning guidance.
• Ensure materials are actually used by sales teams and understood by buyers.
• Reduce confusion, rework, and last-minute scrambling ahead of retail reviews.
• Continuously refine messaging based on buyer feedback and market response.

• Use AI tools to accelerate competitive research, messaging iteration, and asset development.
• Improve speed and consistency without sacrificing rigor or credibility.

• Clear, repeatable product narratives used consistently across channels.
• Sales teams confidently pitching without constant PMM intervention.
• Improved buyer reception and reduced friction during retail reviews.
• Faster launch readiness and fewer last-minute messaging changes.
• A tighter feedback loop between market response and product direction.

• 8+ years in Product Marketing with mandatory experience launching physical products
  .
• Background in consumer electronics, wellness, or hardware-driven categories strongly preferred.
• Experience supporting retail channels is a major plus.

• Strong competitive analysis and segmentation expertise.
• Proven ability to build messaging hierarchies that scale across channels.
• Comfort distilling complex technical inputs into simple, credible value stories.

• Analytical, structured, and commercially minded.
• Confident pushing back on product or leadership when the story doesn’t hold up.
• Biased toward clarity, not fluff.

• Exceptional written and verbal communicator.
• Able to influence product teams, sales leaders, and retail buyers.

• Practical experience using AI to accelerate research, synthesis, and content creation.
• Curious about tools that improve speed without diluting quality.

• You prefer brand storytelling without commercial accountability.
• You avoid conflict or pushback with product teams.
• You’ve only worked on SaaS or purely digital products.