E-Commerce Shopify​/D2B Marketing Specialist

Overview

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company serves customers in over 170 countries and aims to deliver innovative products that enhance connectivity and user experience. We are seeking a detail-oriented and collaborative Shopify E-Commerce Specialist to support the ongoing growth, optimization, and performance of our online store.

This role will work cross-functionally with marketing, design, and web development to enhance the customer experience, drive engagement, and strengthen site performance. You will help manage day-to-day Shopify operations while supporting UI/UX improvements, email marketing campaigns, site merchandising, and performance analysis. The ideal candidate is organized, proactive, data-minded, and comfortable in a fast-paced e-commerce environment.

• Collaborate with the team to enhance UI/UX and grow the store database.
• Create and execute email marketing campaigns and flows.
• Collaborate with web developers to implement promotions and maintain a functional, brand-aligned website.
• Implement site improvements such as collections, product filtering, and overall shop layout.
• Work with design to optimize marketing campaign elements including banners, product cards, customized messaging, and other visualizations.
• Stay updated on emerging e-commerce trends and best practices and review competitor websites to ensure industry alignment with categorization, promotions, and trends.
• Assist with day-to-day Shopify operations, including product uploads, content creation, and troubleshooting.
• Assist with the creation and execution of marketing campaigns.
• Analyze email marketing data and share insights with the team.
• Monitor and optimize Shopify apps: reviews, loyalty, bundling, and onsite personalization.

• Bachelor’s degree in Marketing, Business, or related field preferred
• 2+ years of experience in DTC/eCommerce, Shopify
• Understanding of Shopify and Klaviyo
• Basic knowledge of graphic design tools preferred
• Marketing-minded approach to written content
• Excellent communication, organizational, and project management skills
• Results-oriented mindset with strong analytical and problem-solving ability

• Salary: $65K - $80K annually
• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds (Quarterly Employer Contributions)
• 15 days accrued vacation / 48 hours sick
• 11 paid holidays
• Health and wellness benefits, including free gym memberships
• Quarterly team-building events
• Free lunch Friday

At TP-Link Systems Inc., we are committed to equal employment opportunities for all employees and applicants, and we prohibit discrimination and harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We strive to create a diverse, inclusive, and growth-oriented workplace.

Please note:

we are not able to offer visa sponsor ships at this time. Please, no third-party agency inquiries.