Data Scientist - Blizzard; Irvine, CA

Team Name

Marketing

Data Scientist - Blizzard (Irvine, CA)

R026170

It takes a Blizzard to make a Blizzard game, and that level of effort doesn’t end once the game is released; we support our games for years after they’re in the hands of gamers worldwide. Global Insights works closely with the game development, business, and internal service teams at Blizzard to produce insights and models that enable us to make the most epic player experiences.

The Marketing Analytics team within Global Insights focuses on applying advanced analytics and data science to help our marketing teams make smarter, data‑driven decisions that maximize player engagement and business impact.

We are seeking a Data Scientist with strong experience in marketing analytics to join our team. This role will focus on building models and analytical frameworks that measure marketing effectiveness, customer lifetime value, and ROI across a variety of channels—including social media, paid advertising, and influencer campaigns. The ideal candidate is passionate about using data to solve real‑world business problems, thrives in a collaborative environment, and can communicate insights clearly to both technical and non‑technical audiences.

This role is anticipated to be a hybrid work position, with some work on‑site and some work‑from‑home. The potential home studio for this role is Irvine, CA.

• Develop and implement statistical and machine learning models to measure and optimize marketing performance, including:
  • Marketing Mix Modeling (MMM) to evaluate channel effectiveness.
  • Customer Lifetime Value (CLV) models to inform acquisition and retention strategies.
  • ROI and attribution analysis across paid, owned, and earned media.
• Collaborate with marketing, finance, and business teams to translate insights into actionable strategies.
• Build and maintain data pipelines and dashboards to monitor marketing KPIs and model outputs.
• Present findings and recommendations to stakeholders in a clear and compelling way.
• Stay informed on emerging trends and best practices in marketing analytics and data science.

• 5+ years of experience in data science, analytics, or related fields, with a focus on marketing analytics.
• Advanced degree (Master’s preferred) in Statistics, Applied Mathematics, Economics, Computer Science, or a related quantitative discipline.
• Hands‑on experience with marketing mix modeling, attribution, or customer lifetime value modeling.
• Strong programming skills in Python (or R) and proficiency with SQL.
• Familiarity with machine learning frameworks (e.g., scikit‑learn, Tensor Flow, PyTorch) and statistical modeling techniques.
• Experience with data visualization tools such as Tableau, Power BI, or similar.
• Ability to work independently on moderately complex problems and deliver actionable insights.

• Experience in the gaming or entertainment industry.
• Familiarity with digital marketing platforms (Google Ads, Facebook Ads, programmatic buying) and analytics tools.
• Knowledge of cloud computing environments (AWS, GCP, or Azure).
• Strong communication skills and ability to influence stakeholders.

We provide a suite of benefits that promote physical, emotional and financial well‑being for ‘Every World’ – we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, , rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these…