Global SEO Manager

United States of America - Irvine, California

The SEO Manager will be responsible for defining and executing a world‑class organic search strategy that drives profitable, high‑quality traffic and customer acquisition. You will be the architect of our multilingual SEO framework, ensuring our content is discoverable, trusted, and contextually relevant in every language we support, while proactively positioning iHerb for the emerging landscape of AI‑driven search experiences.

• International Strategy. Design, implement, and manage a holistic SEO strategy that scales across 180+ countries and all of our product categories (Vitamins, Supplements, Sports Nutrition, Beauty, etc.).
• Localized SEO. Lead the optimization efforts across all of our supported languages (currently localizing for 36+ languages), ensuring maximum relevance and visibility in regional search engines like Google, Naver (Korea), and other emerging search engines.
• Technical Compliance. Oversee complex international technical SEO elements, including hreflang implementation, locale‑aware site architecture, and regional link building.
• Market Intelligence. Conduct deep dives into high‑priority markets (e.g., Japan, South Korea, MENA, Europe) to uncover country‑specific search behavior, competitor tactics, and new keyword opportunities, working closely with regional marketing teams.

• Future‑Proofing Search. Develop pioneering strategies for search visibility in the age of Generative AI (Gemini, ChatGPT, Claude, CoPilot, etc.) to ensure iHerb’s content is consistently cited as a leading authoritative source in the health and wellness space.
• Semantic SEO & Structured Data. Work hand‑in‑hand with our Engineering and Content teams to implement advanced semantic SEO, schema markup, and structured data that maximizes our presence in rich results, knowledge graphs, and LLM training data.
• Content Authority. Establish content guidelines that position iHerb’s product information, blog (Wellness Hub), and reviews as industry‑leading, trustworthy, and factually rigorous to capture high‑intent, health‑related traffic.

• Technical Roadmap. Own and execute the technical SEO roadmap, driving improvements in site performance, crawl budget efficiency, indexing across millions of localized URLs, and mobile‑first optimization.
• Product & Engineering Alignment. Partner directly with Product Managers and Engineers to translate SEO requirements into deployable technical solutions for our massive‑scale e‑commerce platform and product data feeds.
• Automation. Identify and automate repeatable SEO processes, monitoring, and reporting to ensure a high‑leverage model that supports exponential international growth.

Required:

• Proven ability to develop and execute technical SEO strategies for sites with millions of pages/SKUs.
• Deep expertise in common SEO tools (e.g., Google Search Console, Screaming Frog, Ahrefs/SEMRush, Google Analytics).
• Demonstrated experience with localization challenges (Hreflang, CC‑TLDs, content translation vs. transcreation).
• Strong understanding of how AI and LLMs are changing search behavior and demonstrable experience or passion for positioning a brand for the future of AI search.
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear business strategies for non‑technical stakeholders.
• Strong leadership, communication, and global stakeholder management skills.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred.

• 5+ years of experience in Search Engine Optimization, with a minimum of 2 years focused on large‑scale international/multilingual e‑commerce SEO.

• Bachelor’s degree in Marketing, Business, or related field.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are…