Principal Product Manager

Principal Product Manager –

We are seeking a Principal Product Manager with deep experience in building 0‑to‑1 products and a passion for leveraging new technologies within the e‑commerce space. In this highly impactful role, you will take ownership of product vision, strategy, and execution, working alongside engineering teams to deliver cutting‑edge solutions that enhance customer experience.

Location: Irvine, CA | Remote considered for exceptional cases

Reporting to: Executive General Manager

We’re a fast‑growing and profitable startup building the defining company at the intersection of AI, apparel, and culture. We move at a blinding pace, operate in one‑week release cycles, and are looking for a builder with a founder’s mentality to join our core team.

This is not a typical Product Manager role. You will not be managing a backlog—you will be an architect of our products and services. We will point you at our most ambiguous, mission‑critical problems and give you the autonomy to solve them. You will be expected to go deep technically with our engineers on system architecture, write impeccably clear specs, and be ruthlessly pragmatic to ship value to our users every single week.

You are a problem‑solver first, a PM second. Your performance will be measured by what you ship and the impact it has.

• Deep Technical Literacy:
  You come from a Computer Science, engineering background, or have equivalent hands‑on experience. You must be able to hold your own in a system design discussion, understand what JSON is, read API documentation for fun, and debate infrastructure trade‑offs with senior engineers.
• AI‑Native Execution:
  You don't just use AI; you think with it. You can take a vague idea and, within hours, generate a functional, interactive prototype to test with real users.
• A “Wartime” Mentality:
  You are relentlessly resourceful, have an obsessive bias for action, and will run through walls to get the job done.
• First‑Principles Logic:
  You think in terms of expected paths, alternate paths, and exception paths instinctively.
• Owner Mindset:
  You are an independent operator. You don’t need to be told what to do. You see a problem, you validate it, you define a solution, you rally a team, and you ship it. End‑to‑end.

• 1‑3 Years of Shipping
  
  Experience:
  
  You have a track record of shipping software in a product, engineering, or similarly technical role.
• Leveraging AI to accelerate velocity and quality:
  You use modern AI tools and workflows not just as a product feature, but to make the entire team faster and the product better.
• Exceptional Written Clarity:
  You can write Jira tickets and product specs that are so clear and precise they are impossible to misinterpret.
• Intellectual Honesty & Adaptability:
  You hold strong opinions but are willing to pivot when data or the market demands.
• User & Data Obsession:
  You’re naturally curious and know how to get answers.

• Startup DNA:
  You've worked at a seed or Series A startup or have tried to build your own thing.
• Domain Passion:
  You have a genuine interest in AI, fashion, creator economies, or culture.
• Design Acumen:
  You have a strong sense of UX and can work with designers to craft beautiful, intuitive products.

• You see product management as “CEO of the product.” We are a team of servants to our users and our mission.
• You are a “glorified project manager.” Your job is to define the what and the why with extreme clarity, not just track the how.
• You need months to research a problem or believe in long, multi‑week release cycles. We ship in one week.
• You feel your job is to “manage” engineers. Your job is to empower them.
• You are married to your roadmap and find it difficult to pivot when a better opportunity presents itself.

• Opportunity to lead product innovation in the rapidly evolving AI and image processing space.
• Collaborative and high‑growth environment, with direct impact on the company’s strategic direction.
• High visibility and influence in shaping cutting‑edge e‑commerce solutions.

The total compensation for this role is expected to range from $160,000 to $300,000 per year. Actual compensation will be based on a variety of factors, including skills, experience, qualifications, and overall fit for the role.

Total compensation may include base salary, performance‑based bonuses, equity, and benefits. Final offers are tailored to each candidate and take into consideration their background and years of experience.

This range is provided in accordance with California pay‑transparency requirements.

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