Group Product Manager

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

We are seeking a Group Product Manager to identify customer-centric, high-value marketing programs that drive accelerated product adoption and growth. They will work closely with regional partners to achieve success. This role will focus on solutions within the Advanced Patient Monitoring portfolio which provide advanced hemodynamic monitoring.

The ideal candidate brings both strategic vision and executional excellence—able to translate insights into impactful programs, lead agencies with confidence, and clearly demonstrate results.

• Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives
• Build relationships with key opinion leaders (KOL) to help inform customer engagement plans and understand current market environment and competition
• Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives
• Develop programs that support the field and commercialization strategies for multiple major initiatives
• Lead major projects for the Congress Management process
• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives
• Lead the execution of multiple major programs and initiatives in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
• Define and build a body of clinical and economic evidence that supports the regional value proposition
• Manage budgets related to product line, campaigns and projects
• Analyze clinical and market data to assess regional impact of potential product launches
• Lead significant process or corporate initiatives that impact and bring value to the marketing organization

• Bachelor s degree with 10 years of marketing experience, including downstream marketing required, or Master s degree with 8 years of experience, including downstream marketing, required
• Healthcare industry experience strongly preferred

• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives required
• Expert understanding of related aspects of marketing concepts and principles required including understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research required
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics required
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics required
• Strong clinical knowledge, experience and knowledge of the clinical areas where our products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks preferred
• Strict attention to detail required
• Ability to…