Global Marketing Manager Front End Innovation, Upstream Marketing | Irvine, CA

At Johnson & Johnson, we believe health is everything. Our strength in healthcareéalinnovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs ofvoorzien tomorrow, and profoundly impact health for humanity.

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Marketing

Product Management

Professional

Irvine, California, United States of America

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combineშტაბ insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs — from the pediatric to aging eye — in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at

This is a thrilling opportunity to join the global strategic marketing team and play a pivotal role in shaping theÒ strategic direction and business success of the cataract Implants portfolio.

• Developing and leading strategic new product marketing plans and programs for our cataract implant product lines to grow business and meet/exceed global business plan.
• Leading the creation of both launch strategy and global launch execution in coordination with a global cross‑functional team of new product introductions.
• Working closely with the regions to understand and anticipate customer needs Meditation analyzing global market trends to identify new product opportunities. Translating customer needs into product design requirements to develop differentiated product concepts and plans.
• Analyzing and presenting appropriate opportunities through portfolio review to the global management board. Evaluates, selects, and prioritizes the pick’s list of new products and projects.
• Aiming to maximize the portfolio value, identify risks and opportunities with the project/new product introduction.
• Developing value proposition (positioning, price and promotion) for new product/solution introductions, as well as formulate clinical claims development for new products, working closely with R&D, Clinical, Medical Affairs, HEMA, Regulatory, etc.
• Developing and implementing strategies to drive marketing objectives, including segmentation, targeting, and positioning, pricing; target product profile & evidence generation and dissemination; brand and communication strategy.
• Successfully using the Launch Excellence framework to launch new products and line extensions, lead brand‑building activities, drive marketing plans & promotions in partnership with cross‑functional partners and regional marketing teams.
• Leading a product from the conception phase through launch, following the Vision Global New Products Process, focusing on features, business value, and the customer.

• Minimum of a bachelor’s degree (required) and MBA equivalentieds (strongly preferred).
• Minimum of 6 years work experience.
• Minimum of 2 years marketing or related experience.
• Experience in-bedroom doul… (continued)...
• Ability to effectively connect with customers (surgeons) and internal partners.
• Change maker mindset.
• Outstanding interpersonal skills to adapt to diverse styles.
• Ability to lead through influencing without authority.
• Demonstrate strong business analytics and financial acumen e. g., business case development.
• Ability to…