Creative Director

Job Description About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi‑Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

We are seeking a visionary and strategic Creative Director to lead the creative direction for our consumer product lines, establishing a vision and bringing it to life through execution. In this role, you will work collaboratively with the Marketing, Sales, and Product teams to shape the brand identity and storytelling of our innovative hardware and software solutions. You will lead talented teams of designers to produce high quality, impactful, and engaging content that maintains consistency with the brand identity while resonating with diverse audiences.

If you are a creative leader with a passion for blending technology and design to convey compelling stories, we want to hear from you.

• Lead the creative direction for TP-Link’s consumer product lines
• Establish a cohesive brand identity across channels
• Oversee digital content, visual assets, and design systems
• Integrate AI-driven creative processes to increase output efficiency
• Partner closely with Marketing, Sales, and Product teams on major launches
• Drive data-backed brand studies and implement insights into our positioning

• Bachelor’s degree in Marketing, Design, Communications, or a related field.
• 10+ years creative leadership; strong hardware + software portfolio
• Expertise in brand systems, digital content, and AI-driven design workflows
• Proven ability to lead cross-functional creative execution
• Proven track record of developing creative strategies and brand guidelines for consumer markets.
• Experience conducting brand studies, interpreting data, making recommendations, and implementing change.
• Proven experience selecting AI design tools, implementing the solutions, and utilizing them to drive increased efficiency and effectiveness across a design organization.
• Strong portfolio demonstrating of work with both hardware and software products.
• Exceptional leadership, communication, and project management skills.
• Mandarin-English speaking and writing bilingual is necessary.

• Master’s degree in Design, or Marketing.
• Strong understanding of user-centered design principles and storytelling techniques.
• Proficiency with design tools such as Adobe Creative Suite and project management platforms.

Salary Range: $215,000 - $250,000

Fully paid medical, dental, and vision insurance (partial coverage for dependents)

Contributions to 401k funds

15 days accrued vacation

11 paid holidays

Bi-annual pay increases

Health and wellness benefits, including free gym membership

Quarterly team-building events

Free lunch Friday

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression or any other characteristic protected by federal, state, or local laws.

Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

Please, no third-party agency inquiries, and we are unable to offer visa sponsor ships at this time.