SALES Demand Planning Manager

Position Summary

The Demand Planning & Commercial Operations Manager plays a critical role at the intersection of Sales, Supply Chain, and Business Planning. This position is responsible for translating market demand signals, sales performance, and retailer insights into accurate forecasting, demand plans, and operational alignment that support business growth and supply chain efficiency.

Acting as a key partner to Sales, Supply Chain, and Executive Leadership, this role ensures that market realities—including sell-through trends, inventory dynamics, product lifecycle changes, and retailer demand signals—are reflected in actionable demand plans and operational decisions.

The successful candidate combines strong analytical capabilities with a deep understanding of retail sales dynamics and supply chain planning. This individual must be able to convert data and market signals into clear forecasts, structured planning processes, and actionable insights that drive alignment across commercial and operational teams.

This role is ideal for a professional who is equally comfortable analyzing sales trends and demand patterns, collaborating with major retail partners on forecast alignment, and working cross‑functionally with internal teams to ensure operational readiness and supply continuity.

• Demand Planning & Forecast Management
  • Own the demand forecasting process for Home Theater products and Emerging Categories, ensuring demand plans reflect current sales performance, market conditions, and strategic business objectives.
  • Develop, maintain, and continuously refine short‑term and long‑term demand forecasts using sell‑through data, retailer insights, inventory levels, and historical trends.
  • Monitor forecast accuracy, analyze variances, and proactively identify demand shifts that may impact supply chain planning and product availability.
• Sales Performance & Market Intelligence
  • Track weekly and daily sales performance across key accounts and channels to identify demand trends, emerging risks, and growth opportunities.
  • Monitor inventory levels, sell‑through trends, and market conditions to ensure alignment between demand signals and operational planning.
  • Provide data‑driven insights to support sales strategy, product lifecycle planning, and promotional activities.
• Retailer Collaboration & CPFR Leadership
  • Lead CPFR (Collaborative Planning, Forecasting, and Replenishment) discussions with major retail partners to align forecasts, review inventory levels, and address demand changes.
  • Collaborate with retail partners to improve forecast visibility, identify demand shifts early, and ensure strong in‑stock performance.
  • Support retailer‑specific demand planning initiatives that improve sell‑through performance and inventory efficiency.
• Account‑Level Planning & Demand Alignment
  • Develop and maintain rolling sell‑in forecasts and demand plans by major accounts, incorporating market trends, promotional plans, and retailer inventory positions.
  • Partner closely with Sales teams to align demand forecasts with account strategies, promotional events, and product launches.
  • Continuously adjust plans based on evolving market signals and business priorities.
• Cross‑Functional Coordination & Operational Alignment
  • Lead regular cross‑functional meetings with Sales, Supply Chain, and Order Management teams to review forecasts, demand risks, inventory levels, and action plans.
  • Ensure alignment between demand planning outputs and supply chain execution to support service levels and operational efficiency.
  • Act as a central coordination point between commercial teams and operational planning teams.
• Forecast Reporting & Business Visibility
  • Prepare and present regular forecast updates, variance analyses, and demand planning insights to leadership and key stakeholders.
  • Highlight key trends, risks, and opportunities impacting demand, inventory health, and revenue performance.
  • Support leadership decision‑making through clear and actionable reporting.
• Strategic Planning & Business Support
  • Support the Director of Business Planning and Sales leadership in developing annual business plans, budgets, and market forecasts.
  • Contribute…