Strategy & Planning Strategy Planning Analyst

Position Summary
TCL North America is seeking a highly analytical and strategically minded Strategy Planning Analyst to support competitive strategy and long-range planning across the North American consumer electronics market. This role is critical in delivering actionable market intelligence, competitive insights, and data-driven recommendations that enable profitable growth across retail channels.

• Market Intelligence & Competitive Strategy
  • Conduct ongoing market and competitive intelligence analysis across industry trends, retail sell-in and sell-through data, pricing shifts, promotional activity, and new product launches.
  • Develop comprehensive competitive landscape reporting, including SWOT analysis and strategic implications for TCL's portfolio.
  • Analyze market share trends using syndicated and POS data sources (e.g., Circana, Stackline, Counterpoint, retailer-reported data) to identify risks, growth drivers, and whitespace opportunities.
  • Monitor emerging technologies such as QD-Mini LED, large-screen growth segments, and Smart OS advancements to inform strategic positioning and roadmap alignment.
  • Provide proactive insights that anticipate competitive risks and recommend counter-strategies.
• Strategic Planning & Business Insights
  • Support annual operating plans and long-range strategic planning processes with robust forecasting, scenario modeling, and market sizing analysis.
  • Identify whitespace opportunities across channels, product segments, and price tiers to unlock incremental growth.
  • Develop data-backed recommendations to optimize product mix, pricing architecture, and channel strategy.
  • Partner cross-functionally with Sales, Product Planning, and Marketing to align go-to-market strategies with evolving market dynamics.
  • Support business case development for new product introductions and major strategic investments.
• Performance Tracking & Executive Reporting
  • Build and maintain dashboards tracking key performance indicators including revenue, market share, ASP trends, promotional ROI, and inventory health.
  • Deliver monthly and quarterly executive-ready reports that synthesize complex data into clear insights and actionable recommendations.
  • Conduct detailed performance analysis by retail account (national chains, regional retailers, club, and e-commerce) to inform growth initiatives and negotiation strategies.
  • Continuously refine reporting tools and frameworks to improve visibility and decision-making speed.
• Cross-Functional Collaboration
  • Partner closely with Sales to provide fact-based insights that strengthen retail negotiations and joint business planning discussions.
  • Collaborate with Product Planning and HQ stakeholders to ensure North American market requirements and competitive benchmarks are clearly communicated and incorporated into product strategy.
  • Serve as a trusted analytical resource across teams, fostering data-driven decision-making throughout the organization.

• Bachelor's degree in Business, Economics, Finance, Engineering, or related field required; MBA preferred.
• 1-3 years of experience in strategy, business planning, consulting, or market intelligence.
• Experience with in consumer electronics, durable goods, or CPG industries preferred.
• Familiarity with the North American retail landscape, including national, club, and e-commerce channels, strongly preferred.
• Strong analytical and financial modeling capabilities with advanced proficiency in Excel and PowerPoint.
• Experience with BI and data visualization tools (e.g., Tableau, Power BI) is a plus.
• Solid understanding of retail KPIs including sell-in, sell-through, inventory turns, ASP, and gross margin.
• Demonstrated ability to translate complex datasets into concise executive-level recommendations.
• Strong communication skills with the ability to influence cross-functional stakeholders.
• High level of ownership, intellectual curiosity, and strategic thinking.

• This is an on-site position based in Irvine, CA.
• Occasional travel may be required to support retail meetings, industry research, or internal planning sessions.
• Typical office environment with extended periods of computer-based analytical work.

• Daily:
  Extended periods of sitting, computer work, data analysis, and presentation development.
• Frequent:
  Application of professional judgment aligned with company policies and strategic priorities; learning and utilizing new data platforms and analytical tools.

• Vacation:
  Starting at 5 days per year
• Health & Wellness Days: 10 days per year (prorated based on start date)
• Paid Holidays: 12 days per year
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) & Retirement Plan

Salary: $28 - $32 per hour