National Manager, CRM & CX Data

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At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast‑paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company‑wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.
Status

Exempt

The National Manager of CRM and CX Data will identify the latest trends both within and outside of the automotive industry to effectively meet customer expectations. This position has high visibility and the opportunity to work across many business units representing the customer journey. Core responsibilities include but are not limited to developing a strategic view of the customer journey and identifying ways to enhance the experience a customer has with the Kia brand.

The role would also include the management of a cross‑functional team to enhance and integrate back‑end systems pertaining to the customer database.

Priority One – 25% of Time

• Create a CRM strategy on Kia’s acquisition, engagement and retention strategies, leveraging an integrated CX database which includes web behavior, marketing, sales, service, call center and connected car data. Supervise CRM operations and creation of an efficient and evolving customer lifecycle campaign program (online & offline) across prospecting, onboarding, retention and loyalty. Develop an omni channel strategy across all the customer touch points to seamlessly connect CX channels over the entire CX journey.

Priority Two – 25% of Time

• Lead the strategic development of innovative programs and partnerships supporting product launch and sustainment, with a focus on expanding market reach, accelerating lead generation, and strengthening customer loyalty. Oversee management of CRM leads to improve conversions to showroom visits and sales from hand raisers, owners, former owners, and conquest customers. Review monthly results and tailor strategy to improve performance.

Priority Three – 20% of Time

• Develop strategy for CX data utilization, leveraging the Customer Data Master (CDM) integrated database and Salesforce Customer Data Platform (CDP) to advance campaign personalization, predictive analytics, and targeted experiences that strengthen brand loyalty and conversion performance.

Priority Four – 10% of Time

• Work cross‑functionally with several departments, vendor partners, and Kia HQ to drive execution of personalized CRM strategy. Manage performance of vendor partners and influence/align internal stakeholders.

Priority Five – 10% of Time

• Develop channel strategy roadmap, annual business plan, investment/spend oversight, and ongoing executive reporting. Collaborate with National Manager of Digital Customer Experience to ensure cohesive department efforts and effective resource management.

Priority Six – 10% of Time

• Lead team growth, development, and performance.

This list of essential responsibilities and duties is not exhaustive and may be supplemented and changed as necessary by management.

Education

• Bachelor’s degree or equivalent experience required.
• Master’s Degree preferred

• 6‑8 years in marketing strategy, CRM, customer experience, CX data, project management and/or business operations in Automotive and similar industries
• 5‑7 years leading cross‑functional teams across multiple business units.
• 3‑5 years Salesforce platform experience in CRM design/execution leveraging CX data
• Experience with comprehensive…