Senior Marketing Specialist Job Manning Iowa USA,Marketing / Advertising / PR

Location: Manning

Classification:
Exempt

Department:
Marketing

Reports to:

Marketing Manager

Date:
December 2025

Senior Marketing Specialist

Job Description Summary / Objectives

The Senior Marketing Specialist will lead the development and execution of creative marketing strategies and content that elevate Puck’s brand across digital, print, video, and field environments. This role supports organizational growth by driving integrated campaigns, enhancing customer messaging, supporting product positioning and managing brand standards.

Essential Functions

Collaborate with Marketing Manager to lead and support larger initiatives such as product launches, brand campaigns, trade shows, and hiring events.

Lead the planning, execution, and optimization of marketing campaigns to support product lines, new launches and brand growth.

Aid sales team with product messaging and communication tools for target industries and customer segments.

Oversee brand consistency across all channels - including messaging, collateral, creative assets, content framework, and equipment decaling.

Design and develop visual concepts for brand collateral including but not limited to Flowing Forward magazine, product lineups and flyers.

Direct and occasionally delegate marketing work to the Digital Marketing Specialist and Social Media Specialist.

Other duties as assigned.

Competencies

Proficient in Adobe Creative Suite.

Demonstrated experience in content development and campaign execution.

Photography, videography, and editing proficiency.

Strong written and verbal communication skills.

Organizational and project management skills.

Initiative and creativity.

Teamwork orientation.

Problem solving and adaptability.

Supervisory Responsibility

This position has some non-direct supervisory responsibility for delegation of project tasks to Digital Marketing Specialist and Social Media Specialist.

Work Environment

This position operates in a professional office environment. This role routinely uses standard office equipment. This position requires frequent visits to all areas within the facility, including the manufacturing area. The noise level in the manufacturing environment can be loud.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is largely a sedentary role; however, some vinyl work may be required. This would require the ability to lift vinyl rolls, stand for hours at a time, and apply decals. May be required to lift up-to 30 pounds.

Position

Type & Expected Hours of Work

This is a full-time, exempt position. Standard days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m., with flexibility required based on deadlines, travel, and campaign schedules.

Travel

Weekly to bi-weekly travel is expected during the Spring and Fall pumping season, with occasional travel for conferences, trade shows, customer visits, or company events.

Required Education & Experience

Bachelor’s or Technical Degree in Marketing, Communications, Public Relations or a related field.

3-5 years of marketing experience.

Experience in Creative Cloud applications, specifically Adobe Photoshop, Illustrator, InDesign and Premiere Pro.

Preferred Education & Experience

Experience managing multiple media including website and social media platforms.

Demonstrated experience in content development and campaign execution.

Video editing experience.

Equal Employment Opportunities (EEO)

Puck provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Puck complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Puck expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Puck’s team members to perform their job duties may result in discipline up to and including discharge.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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