Performance Marketing Manager

Join a team of hard-working, fun-loving people who are committed to maintaining a positive, collaborative environment everyone wants to be part of.

Location:Remote
Employee Type:Full-Time Employee
Industry:SaaS, Insurance
Manages Others:No
Job Type:Paid Media/Advertising

Education:4 Year Degree or Equivalent Experience
Experience:5-8

Years
Travel:Minimal, as Needed
Relocation Covered: No

We solve problems for our customers. We give ourselves the autonomy to be awesome. We will be human. We are maniacal about success. This is the culture you’ll be a part of if you join the Agency Bloc Team. We are the #1 Recommended Insurance Industry Growth Platform serving the benefits and senior market space. We help grow our clients’ business with a suite of solutions that can be strategically utilized to support the operational and growth needs of independent insurance agencies, GAs, IMO/FMOs, call centers, and carriers.

We’re looking for a hands-on Performance Marketing Manager to own the planning, execution, and optimization of our paid media programs across search, social, display, and account-based channels.

This role is ideal for someone who enjoys being in the platforms every day — launching campaigns, testing creative and audiences, monitoring performance, and continuously optimizing toward pipeline and revenue impact.

You’ll work closely with the Director of Growth & Product Marketing to translate business priorities into measurable media programs, with the autonomy to make recommendations and the accountability to deliver results.

Responsibilities:

• Paid Media Ownership
  • Plan, launch, and manage paid search, paid social (Linked In & Meta), and programmatic campaigns aligned to pipeline and revenue goals
  • Own day-to-day campaign execution, pacing, and optimization across channels
  • Manage budgets across tactics and reallocate spend based on performance and business priorities
  • Continuously test ad copy, creative, audiences, bidding strategies, and landing page experiences
• Performance Optimization & Experimentation
  • Design and execute A/B tests to improve conversion rates, efficiency, and pipeline quality
  • Analyze performance data to identify trends, opportunities, and underperforming areas
  • Translate insights into clear recommendations for scaling, pausing, or pivoting campaigns
• ABM & Targeted Account Support
  • Execute account-based marketing campaigns for key accounts using our ABM platform (e.g., Propensity), including audience activation, media execution, and optimization
  • Activate paid media programs against defined account lists, buying groups, and personas in partnership with Marketing and Sales leadership
  • Support personalization strategies across ads, messaging, and landing experiences for targeted accounts
  • Monitor, analyze, and report on account-level engagement, coverage, and influence metrics to inform optimization and investment decisions
• Reporting & Business Impact
  • Own performance reporting across paid media channels, with a focus on business-critical KPIs (MQLs, pipeline, ROAS, etc.)
  • Communicate results, insights, and recommendations clearly to marketing and revenue leadership
  • Help evolve our measurement approach as we scale in-house media capabilities

Skills/Education/

Experience:

• Experience & Education
  • 5-8 years of experience in paid media campaign management
  • B2B SaaS experience with high volume, high velocity funnel strongly preferred
  • Bachelor s degree in Marketing, Business Administration, Analytics, or related field (or equivalent experience)
• Technical Expertise
  • Proven success setting up, managing, and optimizing multi-channel campaigns (Google Ads, Meta, Linked In, programmatic DSPs)
  • Strong proficiency with marketing tools such as GA4, GTM, event tracking, pixel management, and digital advertising analytics
  • Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
  • Experience executing ABM or targeted account campaigns using platforms such as Propensity, Demandbase, 6sense, Terminus, or similar
  • Understanding of account-level targeting, buying group engagement, and account-based measurement frameworks
  • Allocate and…