Director of Communications, Carver College of Medicine

Overview

Join the Marketing and Communications team at UI Health Care as the Director of Communications. This role develops marketing and communications strategies for the University of Iowa Roy J. and Lucille

A. Carver College of Medicine, a highly ranked medical school with a statewide commitment to education, research, and patient care.

As a key leader in UI Health Care’s Marketing and Communications team, the director works closely with stakeholders, including faculty, staff, and learners, to positively position Iowa’s only comprehensive academic medical center. The director leads an established team of communicators, alumni relations, STEM education, and executive events professionals. Additionally, the role collaborates with others across the Marketing and Communications team to achieve shared goals and use resources effectively.

The position reports to the associate vice president.

• Create and oversee marketing and communications plans to support the medical school’s strategic goals to inspire and educate world-class health care providers and scientists.
• Elevate the academic brand by aligning communications and marketing strategies to support the medical school as measured by US News, NIH funding, and other metrics identified by the medical school as top priorities.
• Lead internal communications for the College, collaborating with UI Health Care’s Marketing and Communications teams and academic departments and units to increase faculty, staff, and learner engagement, advocacy, and ambassadorship.
• Lead content direction and creation for medical school intranet, web pages, and social media.
• Oversee research projects to support marketing and communications campaigns to map stakeholder journeys and recruit and engage faculty and learners.
• Lead integrated plans for marketing and promotion of the medical school with other Marketing and Communications divisions:
  Marketing, Strategic Communications, Content Strategy, and Digital, improving overall efficiency of team resources.
• Identify and share inspiring stories that demonstrate CCOM's commitment to academic excellence, innovative research, and positive community impact.
• Hire and oversee external agency support, as needed, as an extension of the internal team.

• Build and maintain positive working relationships with key internal leaders including executive leaders, department chairs, program leaders, faculty, medical school students, and department communications staff to align marketing and communication strategies with our brand and enterprise goals.
• Collaborate with communication team members in academic departments and programs, the university, and the other university colleges to maintain a cohesive voice.
• Event management:
  Oversee event management team for special events across the medical school and health system. Work with UI Health Care executive leadership and provide oversight of special event services that support the medical school and health system, including open houses, groundbreakings, ceremonies, and receptions.
• STEM:
  Oversee the development of STEM engagement programs, creating interest and enthusiasm for health care education and careers.
• Alumni relations:
  Oversee the development of CCOM alumni relations communications, including collaboration with the University of Iowa Center for Advancement.
• Represent UI Health Care on relevant education boards, committees, or associations.

• Manage and monitor the division’s budget.
• Track and monitor key measures of success.
• Oversee CRM integrations, following privacy and UI policies.
• Prepare reports to share strategy, plans, results, and opportunities.

• Serve as part of the Marketing and Communications leadership team to identify and lead new opportunities, align strategy, and use resources effectively and efficiently.
• Coach, mentor, and guide team members and collaborators to achieve shared goals and defined outcomes.

• Master’s degree in leadership communication, public relations, marketing, or related field; or equivalent combination of education and experience
• 7 years of…