Performance Marketing Analyst

Company Description
First Sight partners with retail and enterprise brands to address discovery, conversion optimization, and growth strategies. The company specializes in building structured systems for sustainable scaling rather than short-term campaigns. With expertise in areas such as performance marketing, Shopify optimization, and cross-border market expansion, First Sight helps brands unlock new channels and achieve smarter, focused growth. Operating at the intersection of digital performance and global commerce, First Sight empowers brands to grow faster and confidently enter new markets.

Role Description
This is a full-time on-site role for a Meta & Google Analyst based out of Indore. The Meta & Google Analyst will manage and optimize digital advertising campaigns on platforms like Meta (Facebook, Instagram) and Google. Day-to-day tasks include analyzing campaign performance, running detailed data analysis, generating reports, and providing actionable insights to enhance efficiency and ROI. The role requires proactive collaboration with internal teams to devise strategies and achieve client goals using the latest tools and trends in digital advertising.
Qualifications
Proficiency in managing and optimizing advertising campaigns on Meta platforms and Google Ads
Strong analytical and data interpretation skills, along with proficiency in using analytics tools

Experience with digital performance marketing, conversion rate optimization, and marketplace management
Knowledge of industry tools such as Google Analytics, A/B testing platforms, and social ad performance trackers
Strong organizational, communication, and problem-solving skills
Proactive attitude with the ability to strategize and execute in a fast-paced environment
Experience in e-commerce, particularly with Shopify, and an understanding of cross-border markets in India & MENA is advantageous
Bachelor's degree in Marketing, Statistics, Business, or related field preferred