Digital Marketing Specialist

We're looking for an   experienced and result-driven Digital Marketing   Specialist     who can help us grow our e-commerce vertical by generating quality leads and driving app/web installs at the lowest cost. You will plan, implement, and manage performance marketing strategies across Google, Meta, and other platforms.
This role needs a   strategic thinker   with   hands-on experience   in SEO, Meta Ads, Google Ads, analytics tools, and content marketing — someone who understands full-funnel marketing and can own the growth.

Responsibilities:
Build, plan, and execute digital marketing strategies for app and web
Run high-performing campaigns on   Meta (Facebook/Instagram)   &   Google Ads
Optimize campaigns to reduce   CPI, CPL, and increase ROAS
Generate high-quality   leads and installs   for the e-commerce app and website
Plan and manage   digital marketing budgets   efficiently
Track   KPIs, ROI  , and regularly report insights using Google Analytics & Excel
Drive   SEO   improvements, including on-page and off-page strategies
Manage email, Whats App, and push notification marketing
Coordinate with content, design, and development teams for campaign execution
Research competitors and digital trends to stay ahead
Improve landing pages and user funnels to increase conversions
Build and support inbound marketing plans

Requirements:
2–5 years of experience in digital marketing, with strong focus on performance
Proven experience with   Meta Ads (Facebook/Instagram)  ,   Google Ads  , and lead generation
Good understanding of   SEO  ,   Google Analytics  ,   Google Tag Manager  , and   Search Console
Strong knowledge of   SEM, CRM software, email campaigns  , and funnel marketing
Familiar with ad copy creation, audience targeting, retargeting, and ad testing
Excellent   planning, time management, and communication skills
Team player and problem solver who can manage multiple campaigns
Good knowledge of all major   digital marketing channels   and tools
Experience working in   e-commerce or high-growth app-based companies   preferred

What You'll Love:
Be part of a   VC-backed startup   with 14M+ installs
Founders have   scaled apps to 100M+ installs   before
Opportunity to build and lead strategy for both app & web growth
High ownership, fast learning, and a collaborative work culture
Make a real impact on user acquisition and business growth

To Apply:

Send us your resume and portfolio of past campaigns.
Let's grow together – faster, smarter, and with impact