Senior Performance Marketing Manager

Job Title

Sr. Performance Marketing Manager

Full-time

Regional VP of Online Marketing

Remote (Indonesia)

• Lead regional paid performance strategy across SEM, paid social (Meta, Tik Tok), display, video, and app marketing (Apple Search Ads, Google App Campaigns)
• Manage multi-channel campaigns across web and app platforms, implementing A/B testing and optimization
• Monitor performance metrics (CAC, conversions) using GA4, and attribution platforms
• Manage and allocate budgets across countries and channels to achieve optimal ROI
• Build best-in-class reporting dashboards and deliver regular insights to management
• Collaborate with product, country teams, and wider marketing to maximize channel effectiveness
• Build, mentor, and develop a high-performing team of performance marketers
• Source and test new channels to expand digital reach

• Drive regional user acquisition targets across web and app at optimal efficiency (CAC, CPL)
• Scale performance marketing across multiple countries while improving conversion rates
• Build testing frameworks to continuously improve campaign performance
• Manage monthly performance marketing budgets and achieve growth target

Essential

• 5-7 years in performance marketing, with 2-3 years managing both web and app campaigns
• Proven track record managing budgets across multiple markets
• Demonstrated ability to build and scale - you've taken something from early stage to mature performance
• Expert proficiency:
  Google Ads, Meta Ads, Tik Tok Ads, Apple Search Ads, Google App Campaigns
• Strong analytics experience: GA4, mobile attribution platforms (Apps Flyer, Adjust, Singular)
• Success stories of both "figuring things out" and optimizing at scale

Preferred

• Performance marketing experience in agency or high-growth startup
• Experience in e-commerce, fintech, proptech, or similar high-growth digital businesses
• Data visualization tools (Tableau, Looker)
• Understanding of ASO, incrementality testing, and multi-touch attribution

• Thrives in ambiguity and adapts quickly
• Balances speed with rigor and thinks like an owner
• Strong analytical skills with data-driven decision making
• Excellent communication and stakeholder management
• Organized, detail-oriented, highly goal-oriented