Social Media Specialist

Gently is a fast-growing personal care brand for babies and kids, focused on gentle formulas, meaningful efficacy, and healthier family lifestyles. Rooted in science and modern parenting needs, Gently creates products that are safe, effective, and trusted by young parents in Indonesia.

• Knowledge of social media itself, including filming, editing and features
• Experience in the Beauty and Skincare industry.
• Experience in managing accounts (either personal or business accounts)
• Excellent time management skills with evidence of being able to balance projects and prioritize
• Fluent in English, both oral and written.
• Passionate about skincare topics.
• Willing to work from our office (BSD, Tangerang)

• Collaborate with the marketing team to identify target audiences and key messages for Instagram and Tik Tok
• Collaborate with designers, copywriters, and photographers to develop engaging visual and written content for social media
• Assist in planning and executing social media campaigns and events, aligning with the overall marketing objectives.
• Monitor social media trends, industry news, and competitors' activities to identify opportunities and stay updated on best practices.
• Assist in analyzing social media metrics and insights to evaluate the effectiveness of campaigns and identify areas for improvement.
• Plan, research content in line with the marketing calendar and the latest trends
• Create/produce content on social media for product promotion.
• Responsible for posting all the content videos
• Identify trends and ensure those customers are reacting to these to help drive the growth of the accounts
• Promote content on social networks and monitor engagement (e.g., comments and shares)
• Research skincare industry-related topics.
• Regularly report on the growth, engagement and views
• Manage collaboration with other brand to scaleup social media visibility

At Gently, you’ll work in a fast-paced, mission-led environment that blends wellness, skincare, and modern parenting culture. You’ll have creative ownership, meaningful collaboration, and the chance to shape how families learn and engage with wellness content as we scale our digital ecosystem.