Business Development​/Sponsorship Sales

Overview

We are seeking a Business Development (Sponsorship Sales) professional to drive new corporate partnership revenue across multiple motorsports series and properties. This is a frontline sales role responsible for proactively identifying prospects, developing custom partnership proposals, and managing the full sales cycle through close.

Aligned with the Business Development team's strategic direction, this role plays a key part in building a strong revenue pipeline and securing meaningful brand partnerships.

The ideal candidate has proven sponsorship or partnership sales experience, exceptional relationship-building skills, and the ability to communicate the value of motorsports to brand decision-makers.

Key Responsibilities

New Business Acquisition

• Proactively identify and prospect new sponsorship leads across assigned categories.
• Manage the full sales cycle with support from leadership-prospecting, discovery, proposal development, presentations, negotiation support, and contract handoff.
• Build customized pitch decks and partnership concepts aligned to brand goals.
• Maintain an accurate CRM pipeline and deliver regular updates on activity and progress.

Proposal & Pitch Development

• Partner with Marketing, Creative, and Brand Experience teams to develop compelling proposals.
• Support creation of sales materials, category strategies, and brand-facing content.
• Contribute ideas in brainstorms to develop innovative sponsorship concepts.

Relationship Building

• Conduct outreach to brand and agency contacts; secure meetings and build early-stage relationships.
• Represent the organization at race weekends, industry events, trade shows, and partner engagements.
• Gather prospect insights around marketing objectives and KPIs to inform partnership strategy.

Cross-Functional Collaboration

• Work closely with Partnership Services to ensure a seamless handoff of new deals.
• Collaborate with Creative/Graphics to build visual mocks and asset previews.
• Share prospect feedback, category insights, and market trends to support departmental planning.

Education & Experience

• Bachelor's degree in Business, Marketing, Sports Management, or a related field preferred.
• 5-10 years of experience in corporate sponsorship or partnership sales within sports, motorsports, entertainment, or related industries.
• Proven track record of sourcing, pitching, negotiating, and closing high-value brand partnerships.
• Experience developing custom partnership proposals, including asset valuation and brand alignment.
• Strong history of building and managing a robust pipeline of national and regional brand prospects.
• Familiarity with the sports marketing ecosystem, including rights holders, agencies, and activation teams.
• Motorsports experience is a plus but not required with strong transferable sponsorship experience.

Skills & Competencies

• Strong prospecting and outbound sales skills.
• Excellent communication, presentation, and proposal-writing abilities.
• Ability to articulate sponsorship value and create persuasive pitches.
• Solid understanding of marketing strategy and brand objectives.
• CRM proficiency and strong organizational habits.
• Collaborative mindset with the ability to work cross-functionally.
• Creative thinker with a proactive, self-starting approach.

Other Requirements

• Ability to travel, including weekends for race events.
• High energy, professionalism, and a positive, team-oriented attitude.