Senior Director, Marketing Domain Lead

Indianapolis Tower
One American Square
P.O. Box 368
Indianapolis, IN 46206, USA

At One America Financial, our purpose is to create more certainty for our customers that leads to better moments, every day. Our commitment is to advance stability and growth in every solution and relationship. We deliver financial strength that builds for generations, and we are always aspiring, looking ahead, and collaborating to achieve more, together. Come be a part of this journey with us as we champion lives!

Job Summary

The Domain Lead is accountable for the overall strategy, health, and delivery of outcomes within their assigned domain, digital, sales and marketing, ensuring alignment with enterprise priorities and objectives. This role sets the vision and direction for the domain and its key applications including our digital web properties, digital experience, CRM () and our workflow solutions platform - and is part of One America Financials’ Enterprise Delivery Model ensuring customer centric digital and technology capability delivery.

This role works to translate organizational goals into actionable initiatives and measurable results. The Domain Lead orchestrates cross-functional collaboration, manages dependencies, and removes barriers to enable effective delivery. They oversee domain-level change, talent development, and resource allocation, balancing innovation, operational efficiency, and customer experience. Through governance, prioritization, and continuous improvement, the Domain Lead ensures the domain consistently delivers value, maintains stability, and adapts to evolving business needs.

• Leads with focus on delivering customer/stakeholder centric digital solutions, maintains a commitment to integrated planning ensuring a connected and consistent end-user experience.
• Owns the domain change roadmap and is accountable for managing domain strategy and performance, ensuring delivery of business and stakeholder outcomes aligned to enterprise priorities.
• Is accountable for the applications and platforms within the domain, develops strategic intent, aligns stakeholders and maximizes value.
• Aligns teams within delivery model and outside (as necessary) to achieve outcomes.
• Sets the strategic direction for the Domain, defining the "what" by translating enterprise goals into actionable domain-level initiatives tied to domain objectives and key results (OKRs).
• Leads the development of product strategy, vision, and roadmap—ensuring alignment of product investments with business objectives, customer needs, and technology capabilities.
• Leads Product Owners dedicated to our lines of business and digital applications.
• Aligns teams, team-of-teams, and roles to deliver domain-level change effectively, supporting operating model agility and cross-functional collaboration.
• Removes roadblocks and works closely with peer Domain Leads and stakeholders to maintain alignment on priorities and resolve interdependencies.
• Leads large, delivery-focused, cross-functional teams, empowering them to reach shared business and stakeholder outcomes through structured prioritization, transparent governance, and iterative value delivery.
• Cascades OKRs to connect domain initiatives with enterprise and team goals, fostering clarity of purpose and measurable impact.
• Builds and executes a domain talent strategy, with a focus on attracting, developing, and coaching capable talent, while ensuring pipeline sustainability and leadership continuity.

• Bachelor's degree in advertising, marketing, communications or related field required.
• Experience in customer experience and digital optimization. Relevant CRM, BPM, digital industry and application management experience. Customer journey and user-centered design leadership.
• 10 years deep [domain] industry expertise in the target area, including hands-on delivery and familiarity with relevant regulations, standards, marketplace (OA), and best practices.
• 5 years leadership experience with increasing responsibility leading and operating in a highly matrixed cross functional environment.
• Financial Services or Insurance Industry Experience preferred.

Technical and…