Assistant Store Manager
Listed on 2026-02-07
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Retail
Retail & Store Manager -
Management
Retail & Store Manager
Location: Edinburgh
Overview
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio, a global house of brands committed to stretching what's possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
PositionAssistant Store Manager – Job Description
Responsibilities- Demonstrate a high level of business acumen; deliver sales results through employee development and mentorship.
- Embodies a strategic mindset to deliver operational efficiencies and ensure Coach standards and competencies are top of mind.
- Serve as a versatile player, able to adapt to all roles within the store’s environment.
Sample of tasks required of role
Sales- Understand organizational objectives and partner with the Store Manager to align with company priorities and values.
- Develop sales strategies, initiatives and growth across all categories; communicate goals to the team; track store performance and achieve sales targets.
- Manage productivity; hold the management team accountable for personal productivity and management contribution.
- Develop clienteling strategy; implement and monitor over time to achieve business goals in partnership with the Store Manager.
- Understand market changes and support execution of sales strategies/tactics.
- Promote Coach’s Guide to Style; ensure all associates follow expectations.
- Act as brand ambassador in the market to drive loyalty and business (e.g., charity events, local associations, mall initiatives).
- Resolve customer issues in a timely, solution-oriented manner; partner with Store/ District Manager as needed.
- Develop the team to build long-term relationships with customers to drive business.
- Take initiative with ownership and accountability for results of self and others.
- Work with Store/District Manager to protect and drive business needs; complete daily tasks without negatively impacting Coach standards.
- Approach challenges promptly and take action to course correct when appropriate.
- Build trusting relationships with peers and team; advocate for the Brand; welcome feedback and set goals to achieve personal metrics and store performance.
- Delegate and empower others; create enthusiasm and positivity for a shared vision; recognize and value individual performance.
- Evaluate performance of all team members; provide consistent feedback; modify action plans for development with the Store Manager.
- Address performance issues using appropriate coaching and counseling techniques.
- Adhere to all retail policies and procedures including POS and Operations; leverage Coach tools to support service and operations.
- Recruit, interview, on-board and collaborate with Store Manager on strategies to maintain top talent; create a talent bench.
- Manage daily operational tasks according to Coach standards including selling, service, operations, payroll, HR and loss prevention.
- Demonstrate strong business acumen; forecast in partnership with Store Manager; plan and budget for payroll, staffing, scheduling, and merchandising.
Interacts with Lead Supervisor and Store Manager; maintains interior and exterior upkeep of the building with partnership from the corporate office; ensure esthetic and safety requirements are met. Adheres to all retail policies and procedures including POS and operations; uses Coach tools to support service and operations.
- Competencies required:
- Drive for Results: exceed goals; top performer; bottom-line oriented; push self and others for results.
- Customer Focus: meet customer expectations; build relationships and trust.
- Creativity: generate unique ideas; connect unrelated notions; value-added in brainstorming.
- Interpersonal Savvy: relate well to diverse people; build rapport; diffuse tensions tactfully.
- Learning on the Fly: quick learner; open to change; analyze successes and failures for improvement.
- Perseverance: energetic, driven, completes tasks.
- Dealing with Ambiguity: cope with change; act…
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