Marketing Coordinator

Overview

Vaco has partnered with a client on the west side of Indianapolis to hire a Marketing Coordinator for a full time, direct hire opportunity.

• Marketing Execution and Ownership
  • Own the day-to-day execution of marketing efforts.
  • Translate strategy and direction into completed work across channels.
  • Ensure marketing initiatives launch on time and remain consistent.
  • Maintain organization so nothing stalls, slips, or lives only in someone s head.
  • Communicate clearly with leadership about progress, needs, and blockers.
• Social Media and Customer Engagement
  • Create, schedule, and publish content across major platforms (Facebook, Instagram, Google Business Profile, and others as appropriate).
  • Maintain a steady, professional posting cadence using:
    • Created content (team moments, installs, behind-the-scenes, customer stories).
    • Curated content (seasonal tips, home care guidance, community highlights).
  • Engage with customers by responding to comments and messages promptly and professionally.
  • Uphold a calm, clear, non-gimmicky brand voice at all times.
• Email and Customer Communications
  • Write and send customer and member emails following established cadences.
  • Execute campaigns through tools such as Service Titan Marketing Pro.
  • Manage lists, timing, and basic segmentation.
  • Ensure emails are clear, accurate, and on-brand.
• Campaign and Vendor Coordination
  • Coordinate execution with external partners (SEO agency, printers, signage vendors, etc.).
  • Help manage logistics for:
    Direct mail campaigns, Yard signs, Door hangers, Other neighborhood presence efforts, Track what has been deployed, where, and when.
• Organization, Reporting, and Follow-Through
  • Track basic marketing activity and outcomes (what ran, when, and where).
  • Maintain simple documentation and checklists.
  • Surface issues early when something isn t working or falling behind.
  • Participate in regular check-ins with leadership and the fractional CMO.

• Required:
  • Strong written communication skills.
  • Comfort creating and managing social media content.
  • Ability to execute email campaigns and customer communications.
  • High level of organization and follow-through.
  • Coachability and willingness to receive direction and feedback.
  • Ability to manage recurring responsibilities without constant supervision.
• Preferred:
  • Experience in home services, trades, or a service-based business.
  • Familiarity with Service Titan or similar CRM/marketing platforms.
  • Basic design or content creation experience (Canva, simple video, etc.).

Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting.

The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company s 401(k) retirement plan.

Additional disclaimer:
Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied.

Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.

Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, religion or creed, national origin, citizenship, age, disability, veteran status, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided…