Marketing Manager

Bring your expertise in digital marketing, new home sales, homebuilding, real estate, etc and join our client – a Fortune 250 real estate development company who has been #1 in their space for over 15 years!

• #1 Company in their Industry
  :
  Our client has been the largest new home builder in the country for 20 years.
• Rewarding Industry
  :
  Help families achieve the dream of home ownership!
• Leadership Position
  :
  Oversee a small team responsible for marketing of this $ business unit.

• Manage and lead the development of a comprehensive strategic marketing plan for the Indianapolis division while ensuring brand consistency.
• Oversee the marketing department and coordinate with the Division President to develop and manage a marketing and communication plan.

• Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing
• Identify and prioritize marketing objectives, including managing marketing campaigns–digital and on site
• Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns
• Analyze and interpret user journey data to improve customer experience
• Review performance of the website and track campaign reporting to manage revenue, costs, and ROI
• Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measuring, monitoring and optimizing the funnel from inquiry to closed opportunity
• Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc. In conjunction with region legal and corporate compliance
• Coordinate advertising and public relations with the ad agency for current communities
• Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral in coordination with the ad agency and sales representatives
• Manage branding and compliance of model homes, advertising, signage, brochures, public relations, invoices
• Hire and manage all vendors for model home openings within local division and corporate requirements
• Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex

• Bachelor’s Degree required
• 8+ years of professional marketing experience with emphasis on creating strategies and developing tactics to drive foot traffic to specific locations.
• Real estate development or new homebuilding experience is a plus!
• Proficiency in digital marketing tools – solid understand/experience with SEO, geofencing, retargeting, etc
• Prior management/supervisor experience is highly preferred