Marketing ​/ Advertising ​/ PR, Business Management, Sales Marketing

Can you pitch business like nobody’s business? Do you know the ins and outs of agencies? Could you rally a pitch team with all the conviction of a Scottish warrior? Can you find every CMO’s M.O.? Do you keep a wishlist of dream brands you’ve always wanted to work with? Are you great with a follow-up? Do you see every RFP as the beginning of a beautiful friendship?

Are you, in all seriousness, just really good at talking?

The VP, Growth will help lead Young & Laramore into its next chapter of expansion by identifying and converting the right kinds of opportunities: brands that value strategic thinking, creative excellence, and measurable impact.

Reporting directly to the CEO, the VP, Growth will be responsible for driving Y&L’s new business and marketing strategy—translating our creative and strategic reputation into business growth. This position will lead the entire growth ecosystem: prospecting, PR, and pipeline and pitch management, in collaboration with department heads across Account Management, Strategy, Creative and Media.

Responsibilities:

LEAD Generation & Prospecting

Develop and execute an annual growth plan and proactive strategy to identify, qualify, and pursue new business opportunities.

Maintain a dynamic pipeline of prospects and ensure consistent outreach and follow-up.

Oversee growth analytics—forecasting, tracking conversion rates, and optimization.

Agency Marketing & PR Oversight

Work closely with agency leadership to help define Y&L’s positioning in market.

Manage PR consultant to elevate Y&L’s brand presence through thought leadership, PR, content, and events.

Pitch Leadership

Oversee relationships with search consultants and manage RFP responses.

Shape pitch narratives and ensure chemistry with prospective clients.

Serve as a lead presenter and relationship builder in pitch meetings.

Partner with department leaders to shape proposals and pitch strategies.

Coach pitch teams, even when not participating in final pitch meetings.

Cross-Functional Collaboration

Partner with Account Services, Creative, and PR teams to align business development efforts with agency capabilities and client needs.

Reporting & Budgeting

Track and report on new business activities.

Collaborate with the CEO on budgeting and resource allocation for business development.

Required

Skills & Experience:

Proven success in business development within advertising, marketing, or digital media.

A proven track record of developing new business pipelines and winning significant accounts.

Strong understanding of agency operations and client acquisition strategies.

Strategic thinker with an instinct for brand storytelling and creative excellence.

Skilled communicator—credible with CMOs and persuasive presenter.

Experience leading senior teams and collaborating across departments.