Marketing Channel Strategy Manager

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Slack Marketing Operations is looking to grow its Marketing Channel Strategy and Optimization team. As a key member of this team, you will shape and optimize the performance of Slack's marketing channels, ensuring operational excellence, data‑driven insights, and continuous improvement across our commercial marketing efforts. You will serve as a strategic partner to campaign managers and marketing leaders, applying your expertise in channel optimization, analytics, and governance to drive measurable business impact.

Your responsibilities will include:

• Channel ownership & governance:
  Serve as the subject‑matter expert for assigned marketing channels, ensuring best practices, compliance, and operational excellence across all campaigns. Establish and enforce governance frameworks, set performance standards, and create remediation protocols to maintain channel health.
• Analytics & performance reporting:
  Own channel dashboards and reporting, delivering actionable insights on campaign ROI, pipeline impact, lead quality, and efficiency metrics to leadership. Monitor key performance indicators including Marketing Driven Pipeline (MDP), engagement rates, conversion metrics, and channel attribution to inform strategic decision‑making.
• Campaign enablement & optimization:
  Partner with campaign managers to ensure accurate execution, identify performance trends, and collaborate with engineering to embed continuous improvements into AI workflows and systems. Conduct diagnostic analyses, develop optimization strategies, and implement tracking frameworks to enhance channel performance.

The ideal candidate is a seasoned marketing operations professional with 3‑5 years of experience in channel strategy, analytics, or marketing operations. You should have a proven track record of managing channel governance frameworks, building performance dashboards, and driving measurable improvements in campaign effectiveness. Additionally, you should have strong analytical capabilities, experience working with marketing technology platforms, and the ability to translate data into strategic recommendations that influence stakeholder decisions.

• Own the end‑to‑end governance framework for assigned marketing channels, including establishing audience size thresholds, approval workflows, and remediation protocols to ensure channel health and compliance with company policies.
• Collaborate with analytics team members to develop and maintain comprehensive performance dashboards and reporting infrastructure that provides real‑time visibility into channel performance, campaign ROI, MDP attribution, and efficiency metrics.
• Conduct diagnostic analyses to identify optimization opportunities, including evaluation of audience segmentation, content performance, targeting strategies, and channel‑specific best practices.
• Partner with Growth Programs Managers and campaign marketers to define campaign requirements, ensure accurate execution with standardized UTM tracking, and align with channel governance methodologies.
• Define data needs to support future channel programs and collaborate with operations, data engineering, and Mar Tech teams to enhance marketing tools and reporting capabilities.
• Develop ongoing strategies to enhance channel performance, including experiment design and execution, A/B testing frameworks, and continuous optimization initiatives.
• Create and maintain comprehensive documentation of channel processes, standards, and best practices while maintaining alignment with the broader marketing…