ServiceNow Alliance Campaign Director

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EY has curated a dynamic ecosystem of Alliance and Ecosystem relationships which creates new forms of customer value to help our clients rapidly and digitally transform. Our ecosystem consists of more than 100 relationships which allow us to provide a wide range of collaborative opportunities and solutions to our clients. We help them tap into the latest technologies to achieve transformational outcomes and be more agile, innovative, resilient and better equipped to respond to disruptive change.

The Service Now Alliance Campaign Director is responsible for driving sector specific sales motions and shaping the gotomarket strategy for the EY–Service Now alliance. This role involves collaborating with global alliance leadership, sector teams, and Super Regions to design campaign program elements, strengthen sector focused relationships, and activate large scale GTM initiatives. It is a unique opportunity to influence how EY shows up with Service Now in priority markets, lead the development of messaging and value propositions, and support early-stage strategic pursuits.

This role offers the chance to work across geographies, service lines, and sectors, contributing directly to pipeline growth while helping position EY as a differentiated, trusted partner to Service Now and our clients.

Your role will sit within the Global Alliance and Ecosystem Relationship team, partnering closely with the Service Now alliance leadership, sector teams, and Super Regions to design and activate high-impact GTM sales motions. The Service Now Alliance Campaign Director is designed for an individual passionate about accelerating sector specific growth, strengthening alliance relationships, and driving integrated sales campaigns. Your primary responsibilities will include:

• Sales Motion Activation:
  Collaborate with global alliance leaders and sector teams to design and drive sector specific sales motions that accelerate pipeline and strengthen EY–Service Now market positioning.

• GTM Strategy & Program Design:
  Define the gotomarket strategy and develop program elements that support differentiated EY positioning for the Service Now alliance.

• Value Proposition & Messaging:
  Lead the development of clear, compelling messaging and value propositions for campaigns, ensuring alignment across Sector, Alliance, and BMC stakeholders

• Collaboration with Brand, Marketing & Communications (BMC):
  Work closely with BMC to create sales collateral, marketing assets, and campaign content that support field activation and amplify campaign impact.

• Technical Asset Coordination:
  Partner with internal technology teams, solution leaders, and Service Now alliance contacts to track and support development of demos, technical content, and other campaign assets.

• Super Region Activation:
  Drive campaign activation across EY’s Super Regions through awareness sessions, field enablement, and coordination with regional alliance and practice leaders.

• Pre Sales Support:
  Provide early-stage support on strategic opportunities, helping shape pursuit strategies and facilitate connections with alliance leaders and solution teams.

• Campaign Governance:
  Oversee campaign governance and maintain strong sales/pipeline discipline, ensuring consistent tracking, reporting, and account-level cadence.

• Cross Functional
  
  Collaboration:
  
  Work closely with Service Lines, Sectors, Super Regions, and other alliance stakeholders to ensure cohesive execution and alignment on priorities.

This role is based in the US, with a mix of virtual work and regular coordination with team members globally. Some travel may be required.

To qualify for the role, you must have:

• GTM Campaign Development:
  Proven experience designing and executing gotomarket sales campaigns, including value proposition development, messaging, and field activation across regions.

• Alliance Management Expertise:
  Strong background building…