Senior Braze CRM Developer

Job Details

Job Title: Senior Braze CRM Developer

Location: Hybrid - Vienna, VA or Raleigh, NC

Onsite Requirement: 2 days per week (required)

Compensation: $130,000 - $145,000 base salary (DOE)

The client is seeking a Senior Braze CRM Developer to own and advance the technical execution of large‑scale, omnichannel engagement initiatives. This role is deeply hands‑on and centers on building, optimizing, and scaling automation workflows within Braze, while integrating with a broader digital ecosystem that includes customer data platforms, messaging tools, analytics, and content systems.

Working closely with digital engineering leadership, this individual will help shape personalization capabilities, elevate customer and patient engagement, and drive measurable performance improvements across multiple communication channels. The role also plays a meaningful part in platform evolution, architectural refinement, and experimentation across the marketing technology stack. This position follows a hybrid schedule based out of either Vienna, VA or Raleigh, NC.

• Bachelor’s degree in Computer Science, Marketing Technology, or a related discipline, or equivalent practical experience.
• Demonstrated hands‑on experience building and managing campaigns within Braze.
• Strong working knowledge of Liquid templating, custom events, attributes, and Braze automation features.
• Experience developing and maintaining API‑based integrations and data flows.
• Advanced SQL skills with the ability to work across complex datasets.
• Proven ability to build, customize, and troubleshoot responsive HTML/CSS messaging assets.
• Experience supporting multi‑channel engagement strategies including email, SMS, push notifications, and in‑app messaging.
• Solid understanding of customer data structures, identity resolution, and communication preferences.
• Experience working with agile delivery tools and technical documentation platforms.
• Ability to collaborate effectively across technical, product, data, and marketing teams.
• Strong written and verbal communication skills.

• Active or prior Braze certification.
• Experience working with customer data platforms and orchestration tools.
• Familiarity with experimentation frameworks, including A/B and multivariate testing.
• Exposure to broader Martech ecosystems such as CRM platforms, digital advertising tools, print and messaging vendors, or CMS solutions.
• Background supporting regulated or compliance‑conscious environments.
• Working knowledge of privacy, consent management, accessibility, and security best practices.

• Architect, build, and support automated engagement workflows across multiple digital channels using Braze.
• Implement advanced personalization logic leveraging data attributes, events, and templating.
• Design and maintain integrations between Braze and upstream/downstream platforms, including APIs and webhooks.
• Partner with cross‑functional stakeholders to translate business goals into scalable technical solutions.
• Plan and execute testing strategies to measure performance, engagement, and conversion impact.
• Monitor campaign health, troubleshoot delivery or segmentation issues, and continuously optimize results.
• Support data model design, ingestion processes, and ongoing data quality initiatives.
• Contribute to platform enhancements, migrations, and long‑term architectural planning.
• Ensure campaigns and integrations align with compliance, privacy, deliverability, and accessibility standards.
• Maintain clear technical documentation and support collaborative development workflows.

• Competitive base salary with long‑term growth opportunities.
• Comprehensive medical, dental, and vision coverage.
• 401(k) plan with company match.
• Paid time off and paid holidays starting day one.
• Life insurance and tax‑advantaged savings options.
• Employee discounts and wellness offerings.
• Collaborative, forward‑thinking environment that values experimentation, learning, and continuous improvement.