SFMC Marketing Automation Specialist

Job Description Responsibilities

• Journey Building:
  Create and manage automated customer journeys using Journey Builder to deliver personalized, multi-step experiences across email, SMS, and other channels.
• Campaign Execution:
  Design, build, and launch multi-channel marketing campaigns using Email Studio, Automation Studio, and related SFMC tools.
• Audience Segmentation:
  Manage subscriber data, build targeted segments, and use dynamic content to personalize messaging.
• Performance Analysis:
  Monitor campaign metrics, conduct A/B testing, and analyze KPIs to optimize engagement and conversion.
• Platform Management:
  Maintain and enhance Marketing Cloud functionality, including automations, filters, and data extensions.
• Cross-Functional Collaboration:
  
  Work closely with marketing, sales, and IT teams to gather requirements and support campaign execution.
• Technical Customization:
  Use AMPscript, SQL, and basic HTML/CSS to enhance personalization and campaign logic.
• Data Integration:
  Ensure proper data flow between Salesforce CRM, Marketing Cloud, and other systems to support campaign targeting and reporting.
• Compliance & Deliverability:
  Ensure campaigns meet regulatory standards (e.g., CAN-SPAM) and monitor deliverability and engagement.

• 2–4 years of hands‑on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio).
• Strong understanding of Salesforce CRM and its integration with Marketing Cloud.
• Experience with audience segmentation and dynamic content personalization.
• Familiarity with AMPscript and SQL for advanced personalization and data queries.
• Knowledge of email marketing best practices, deliverability, and compliance.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Excellent communication and project management skills.

• Salesforce Marketing Cloud Email Specialist certification (or willingness to obtain within 6 months).
• Experience with Salesforce Data Cloud for audience enrichment and real‑time personalization.
• Familiarity with marketing analytics tools and dashboards.
• Basic HTML/CSS skills for email customization.