Media Manager

Haypp Group

At Haypp Group, we’re driven by a higher purpose to address one of the world’s biggest public health crises: how to put an end to smoking. Globally, there are still more than 1 billion active smokers, and every year around 8 million people die from largely preventable, smoking‑related diseases. Our goal is to empower adult nicotine users to make less harmful choices and, in doing so, save lives.

We do this by being the go‑to online retailer for safer nicotine alternatives.

Haypp Group is one of the Nordic region’s leading e‑commerce retailers when it comes to safer nicotine alternatives with 17 digital storefronts and an established presence in 7 countries. Nicotine pouches (snus) were invented in Sweden, so it makes sense that our head office is based there, but the U.S. is by far our fastest growing market. Over the years we’ve served millions of customers through our two dedicated U.S. sites – Nicokick and Northerner – with that number steadily increasing.

With around 280 team members spread between Europe and the U.S., we’re now scaling our local operations in Arlington, Virginia. We are an innovative, fast‑moving company on a strong growth trajectory. At Haypp Group, you’ll experience the perks of a Scandinavian‑American mixed workplace without having to move overseas!

We are seeking a highly organized, detail‑oriented professional to join our U.S. media team as a Media Manager. This hybrid role focuses primarily on account management and campaign trafficking, supported by performance analysis and light billing responsibilities. The ideal candidate can seamlessly bridge account deliverables with data‑driven insights. You will collaborate closely with internal teams (creative, commercial, e‑commerce) and external partners (suppliers, media platforms) to implement, monitor, optimize, and report on campaigns, while also supporting financial reconciliation.

This is an excellent opportunity for someone who enjoys both relationship building and operations, and who wants to grow in a cross‑functional capacity.

• Manage day‑to‑day relationships and performance for a portfolio of small supplier accounts
• Set up, QA, launch, monitor, and optimize digital advertising campaigns across Haypp Group web properties
• Manage creative assets, targeting parameters, delivery, and reporting
• Liaise with suppliers, media, and e‑commerce teams to ensure assets meet specifications and deadlines
• Verify campaigns align with media calendars and legal requirements
• Troubleshoot technical issues, such as creative rendering errors or delivery discrepancies
• Maintain trafficking documentation, performance reports, and campaign records

• Aggregate and analyze performance data across supplier brands, product categories, and campaigns
• Build dashboards and regular reports (monthly, quarterly, annually) with KPIs such as impressions, clicks, add‑to‑basket rates, and conversions
• Identify trends, anomalies, and optimization opportunities; translate insights into recommendations
• Reconcile planned vs. actual sales budgets in collaboration with Finance
• Leverage tools such as Excel, Qlik, SQL, and BI platforms for deeper insights
• Present findings and strategic recommendations to internal stakeholders and supplier partners

• Review supplier ad budgets, invoices and media‑related charges
• Reconcile discrepancies between projected and actual campaign spend
• Partner with finance/accounting teams to ensure timely processing of invoices

• Document and refine SOPs for retail media, reporting, and invoicing processes
• Support cross‑team coordination to ensure efficient campaign workflows
• Stay current on ad tech tools, trends, and best practices; recommend improvements
• Provide ad‑hoc support on special projects, administrative tasks and team initiatives

• Bachelor’s degree in Marketing, Advertising, Business Administration, Data Science, or related field
• 7‑10 years or more of experience in retail marketing, advertising, ad…