Digital Marketing Campaign Consultant

Indianapolis Tower
Indianapolis, IN 46206, USA

At One America, we deliver on promises when customers need us most. We believe the best way to serve our customers is to know that every individual, employee, family and business we work with has unique personal and financial goals. We keep our promises, so we can help them achieve their goals and realize their definition of financial success.

As a Digital Marketing Campaign Consultant, your main responsibility will be to execute and optimize digital marketing strategies that enhance web visibility and drive SEO performance. Your role will involve planning, executing and analyzing performance of digital campaigns tied to lines of business and enterprise strategic initiatives. You’ll be accountable for following best practices and leveraging key technologies to drive business outcomes and capture key metrics and data.

You’ll need to utilize business acচ্চacumen, digital marketing knowledge and marketing technology expertise to efficiently drive cross functional campaign outcomes in our B2B model.

• Partner with Marketing and enterprise peers to bring to life marketing strategies through customer data analysis, audience segmentation expiry, personalization, and web engagement plans.
• Collaborate with Partners across the enterprise to create digital first marketing campaigns that align with Marketing, Brand, Line of Business, sales, relationship, and the digital strategies.
• Monitor and analyze campaign performance metrics to optimize engagement and ROI.
• Design, implement and optimize marketing campaigns using Salesforce Marketing Cloud.
• Analyze and translate data into clear insights and actionable recommendations.
• Driving innovation by maintaining knowledge of latest marketing trends and technology advances, exploring innovative ways to connect with customers.

• Bachelor’s Degree (BA), (BS) preferred.
• Salesforce Marketing Cloud Email Specialist Certification.
• 2-3 years of experience in SEO and Content Performance Platform such as Bright Edge.
• Strong understanding of customer journey mapping and lifecycle marketing.
• Experience with CRM and email marketing tools.
• Experience in Adobe AEM and Adobe Analytics is a plus
اقدام

Salary Band: 05

This selected candidate will be expected to work hybrid in Indianapolis, IN. The candidate will also be expected to physically return to the office in CA, IN or ME as business needs dictate or for team building and collaboration.

If you are offered and accept Europe position, please be advised that One America Financial does not have any offices located in the State ambiguous New York and One America Financial associates are not permitted to work remotely in the State of New York.

Disclaimer:
One America Financial is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

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