Senior Manager, Creative Services & Creative Operations
Listed on 2026-03-10
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Creative Arts/Media
Digital Media / Production
At Elanco (NYSE: ELAN) – it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People. At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.
We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights. Making animals’ lives better makes life better – join our team today!
Role:
Senior Manager, Creative Services & Creative Operations
As the Senior Manager of Creative Services & Creative Operations, you will be a pivotal leader responsible for building, leading, and scaling a modern in‑house creative agency organization. In this role, you will partner with the US Pet Health and Farm Animal Marketing teams to deliver high‑quality, high‑velocity creative content production across all channels. You will serve as both a creative authority and a systems architect, blending creative direction with operational excellence to transform how Elanco’s marketing content is planned, produced, and delivered, and build a future‑ready team that effectively integrates AI‑enabled tools into everyday creative production while operating within a regulated environment.
YourResponsibilities:
Creative Leadership & Content Strategy
- Establish and evolve the creative vision, standards, and content frameworks across US Pet Health digital initiatives.
- Ensure consistent brand expression, storytelling quality, and customer experience across channels.
- Act as a senior creative authority, reviewing and guiding high‑impact work and resolving creative challenges.
- Partner with brand and marketing leaders to align creative output with business objectives and demand generation strategies.
- Design and optimize scalable, end‑to‑end content production workflows (from intake and ideation through production, versioning, review, and distribution).
- Transition the organization from campaign‑based execution to always‑on, modular content production.
- Implement systems that enable content reuse, personalization, and lifecycle marketing.
- Identify bottlenecks and continuously improve speed‑to‑market, throughput, and quality.
- Own the creative and content operations technology roadmap, including DAM, CMS, workflow automation, and collaboration tools.
- Identify, pilot, and scale AI‑enabled creative workflows (e.g., ideation, copy generation, design assistance, localization, versioning, QA).
- Establish governance, best practices, and guardrails for responsible AI use in partnership with legal, compliance, and IT teams.
- Evaluate new tools and vendors, build business cases, and lead adoption across the creative organization.
- Lead and grow a multidisciplinary in‑house team including writers, designers, content strategists, and creative operations specialists.
- Define future‑state skill sets and hiring profiles aligned with AI‑enabled and system‑driven creative production.
- Champion upskilling, training, and change management to help the team adopt new tools and ways of working.
- Foster a collaborative, innovative, and high‑performance creative culture.
- Drive adoption of in‑house agency services by clearly articulating value, capabilities, and service models.
- Build trusted partnerships with marketing, brand, lifecycle, and channel teams to understand needs and prioritize work.
- Manage demand intake, capacity planning, and prioritization across the organization.
- Deliver measurable improvements in efficiency, cost effectiveness, speed, and creative quality.
- Ensure all creative output meets brand standards, regulatory requirements, and…
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