Dealer Manager - West

Dealer Manager – West Africa

Morocco

Job Description

The Dealer Manager – West Africa is responsible for developing, managing and expanding Leica Geosystems
’ dealer and distribution network across the West African region. This role plays a key part in driving partner strategy, sales enablement, market development, and long‑term growth. We’re seeking a candidate with strong analytical skills, commercial insight, and the ability to cultivate strategic partnerships in international and multicultural contexts.

Key Duties and Responsibilities

Dealer & Distribution Partner Management

• Manage, strengthen and develop relationships with dealers and distribution partners across West Africa.
• Conduct regular business reviews, build annual joint business plans and monitor performance.
• Provide coaching, product knowledge sessions and sales support.
• Ensure partners maintain accurate pipelines and adhere to targets.

Channel Expansion & Market Development

• Identify, evaluate and appoint new dealers.
• Analyse market opportunities and drive market penetration.
• Drive dealer enablement initiatives.

Sales & Revenue Enablement

• Support partners with opportunity qualification and tenders.
• Maintain accurate forecasting.
  
  Prepare performance reports and revenue forecasts.

Customer & Market Engagement

• Present Leica Geosystems’ solutions to customers.
• Build understanding of customer needs and competitive dynamics.
• Represent the company at industry events.

Strategic Collaboration

• Work with Regional Manager on strategy and growth plans.
• Collaborate with internal teams to drive dealer success.
• Align channel development with global priorities.

Skills & Competencies

• Strong analytical skills.
• Experience in dealer/channel management.
• Excellent communication skills.
• Strong relationship‑building and negotiation.
• Commercial awareness.
• Ability to operate in multicultural environments.
• Willingness to travel extensively (50%).

Qualifications & Experience

• Bachelor’s degree in Business, Engineering, Geomatics, Mining or related field.
• 5–8 years’ relevant experience.
• Proven experience in strategic partnerships.
• Experience in West Africa preferred.
• Knowledge of sectors served by Leica Geosystems.
• International management experience.

Behavioural Attributes

• High initiative.
• Customer‑centric mindset.
• Results‑driven.
• Ability to operate independently.
• Cultural adaptability.

Job Family

Sales/Dealer Management

Employment Type

Professional

City

Casablanca