Specialist – Marketing Automation

Company Profile

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development.

Come, stay, and grow with us.

We are looking for a Specialist – Marketing Automation that supports the execution and optimization of multi-channel campaigns in Sales Force Marketing Cloud, analyzes digital and social performance, develops dashboards, and provides insights to improve engagement. The role collaborates with cross-functional teams to enhance customer journeys and drive data-informed marketing decisions.

• Build, execute and optimize automated marketing campaigns in Salesforce Marketing Cloud (SFMC), including nurturing journeys, drip campaigns and re-engagement programs, ensuring accurate and timely delivery.
• Build and maintain email, SMS, MMS, and push programs using available segmentation, personalization, and automation tools.
• Execute A/B tests and contribute to optimizing journeys and campaign workflows.
• Collaborate with cross-functional teams (marketing, sales, product) to understand requirements and translate them into effective campaigns.
• Monitor campaign performance and prepare reports summarizing engagement metrics and KPIs.
• Provide insights based on campaign results and assist in identifying opportunities to improve effectiveness.
• Maintain dashboards and recurring performance summaries to support data-driven decision-making.

• Create, build and test email templates and manage changes and improvements to existing email templates & content blocks.
• Collaborate with content marketers to build, schedule, and send e-blasts daily.

• Support the Campaign Operations Specialist with input on lead routing logic and scoring-based campaigns inside Salesforce Marketing Cloud.
• Build and maintain new forms and enhance existing forms using Salesforce Marketing Cloud Pages to follow and meet lead generation segmentation rules and logic.

• Support Campaign Operations Specialist as a daily administrator of the marketing automation platform (Salesforce Marketing Cloud).
• Uphold system compliance and data hygiene as defined by Campaign Operations Specialist.
• Maintain brand standards and guidelines through content and email and cloud page templates.

• Track and analyze engagement, conversion rates, list health, and funnel metrics from Salesforce Marketing Cloud to identify trends, optimization opportunities and meaningful recommendations.
• Collaborate with Digital Analyst to develop standard reports and dashboards that report on MQLs, campaign influence, and automation-driven pipeline contribution.
• Provide insights to refine segmentation, journey logic, and message personalization.
• Work with stakeholders to define KPIs and support the setup of tracking specifications in Marketing Cloud.
• Content Personalization & Targeting
  • Work with product and content marketing teams to tailor assets for each buyer segment.
  • Implement dynamic content to support personalization for vertical markets, product lines, and customer roles.
  • Support A/B testing, subject line optimization, and message refinement.

• Align and collaborate regularly with digital marketing team on SEO strategy, website integration, and form optimization.
• Basic knowledge of JavaScript, HTML and CSS to support email templates, Cloud Pages and Forms is critical.
• Ability to translate business requirements and submit user stories ( Azure Dev Ops ) to Mar Tech and Development teams and resources.
• Documentation:
  Maintain clear and comprehensive documentation of tracking implementations, configurations, and processes.
• Soft Skills:
  
  Excellent written and verbal…