Senior Marketing Operations Manager

Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience.

Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.
** Wood Mackenzie Values
*** Inclusive – we succeed together
* Trusting – we choose to trust each other
* Customer committed – we put customers at the heart of our decisions
* Future Focused – we accelerate change
* Curious – we turn knowledge into action
** Company
* * Wood Mackenzie are the global research, analytics, and consultancy business powering the natural resources industry. For 50 years, we have been providing the quality data, analytics, and insights our customers rely on to inspire their decision making.

Our dedicated oil, gas & LNG, power & renewables, chemicals, metals & mining sector teams are located around the world and deliver a variety of projects based on our assessment and valuation of thousands of individual assets, companies, and economic indicators such as market supply, demand, and price trends.

We have over 2,300 employees in 30 locations, serving customers in nearly 80 countries. Together, we inspire and innovate the markets we serve – providing invaluable intelligence to help our customers overcome the toughest challenges, and make strategic decisions that will, ultimately, accelerate the world’s transition to a more sustainable future.
** Role Purpose
** The Marketing Performance and Analytics team are recruiting a Senior Marketing Operations Manager to optimize our marketing technology stack and processes to drive campaign effectiveness. Reporting to the VP, Marketing Performance & Analytics, you will lead a small team while developing our marketing automation capabilities, particularly Pardot, to support our growth targets.

This role requires close collaboration with senior stakeholders and our Digital teams to prioritize high-impact initiatives and maximize our Mar Tech investments.
** Main Responsibilities
*** Act as product lead for Marketing Technology platforms (Asana, Global Meet, Cognism, Pardot and others), maximising value and return on investment.
* Own and deliver the Martech enhancement roadmap to support effective, data-driven marketing campaigns.
* Partner with Marketing Analytics to drive innovation through insight-led decision-making.
* Collaborate with senior stakeholders to identify, prioritise, and implement high-impact operational improvements.
* Identify and implement new marketing technologies where required.
* Lead and develop a small team, embedding personal development plans and continuous improvement in ways of working.
* Develop, document, and improve marketing processes, including training, onboarding, and offboarding.
* Enhance Asana reporting and analytics to improve team efficiency and optimisation.
* Develop and maintain Mar Tech documentation and standards.
* Build and optimise HTML email templates and upskill colleagues in best practice.
* Ensure effective adoption of marketing technologies through training, governance, and process improvement.
* Work with Privacy and Procurement to ensure GDPR compliance and approval of new technologies and processes.
* Drive the adoption of AI within Marketing Operations and the wider team.
* Monitor industry trends and emerging technologies to maximise the use of data and marketing platforms.
** About You
** To be successful in this role you will be an experienced leader with at least 7 years' experience in the Marketing Operations space. You should have extensive experience in leading the development of how Marketing technology is used, whilst demonstrating examples of enhancing operational…