Digital Marketing Manager & Assistant Operation manager

Position: Digital Marketing Manager cum Assistant Operation manager
Location: Rājkot

About Exceptional Ad Agency
Exceptional Ad Agency is a fast-growing performance marketing agency helping eCommerce brands scale through paid advertising, high-converting creatives, CRO strategies, and data-driven growth systems.
We are looking for a results-driven Digital Marketing Manager cum Assistant Operations Manager who can lead performance campaigns while ensuring smooth internal operations and client satisfaction.

Strategic Performance Marketing Leadership
Develop and oversee performance marketing strategies across Meta Ads, Google Ads, and other platforms.
Drive revenue growth and optimize ROAS, CAC, CPL, and profitability metrics.
Approve campaign structures, budget allocation, and scaling strategies.
Lead advanced CRO initiatives, funnel optimization, and landing page performance improvements.
Ensure accurate tracking infrastructure (Pixel, CAPI, GA4, GTM).

Team Leadership & Mentorship
Lead and mentor performance marketers, media buyers, designers, and content teams.
Establish performance KPIs for team members.
Conduct regular performance reviews and strategic planning meetings.
Build a culture of accountability, creativity, and data-driven decision-making.

Operations Management
Oversee daily agency operations and workflow systems.
Improve SOPs, reporting systems, and delivery timelines.
Ensure seamless coordination between marketing, creative, and client servicing teams.
Identify operational bottlenecks and implement scalable systems.

Business & Revenue Contribution
Support agency revenue targets and profitability goals.
Assist leadership in forecasting, planning, and business expansion initiatives.
Contribute to hiring decisions and team structure planning.

Required Qualifications
4+ years of hands-on experience in   performance marketing for eCommerce brands  .
Proven track record of scaling paid campaigns profitably.
Strong leadership and team management experience.
Advanced understanding of   CRO, funnel strategy, and creative testing  .
Data-driven mindset with strong analytical ability.
Excellent communication and client presentation skills.