Digital Marketing Manager

Location: Mohali

Roles & Responsibility Summary

Lead and execute end-to-end digital growth strategy across website, SEO/AEO/GEO, conversion funnels, event marketing, brand authority, and lifecycle marketing. Own marketing performance aligned to consulting and training revenue goals.

Core Responsibilities

Digital Growth & Website
Own end-to-end website strategy including UX, responsiveness, technical SEO, and conversion optimization.
Design multi-stage sales funnels for consulting, enterprise AI, and training offerings.
Optimize landing pages for lead conversion and pipeline acceleration.

Search & AI Visibility
Drive SEO strategy including technical audits, content clustering, and authority building.
Implement AEO and GEO practices to enhance discoverability in AI-driven search environments.
Monitor keyword rankings, traffic growth, and engagement metrics.

Lifecycle & Email Marketing
Build and manage automated email workflows.
Design and execute newsletter strategy.
Drive nurture campaigns aligned to the sales pipeline.

Event & Campaign Marketing
Plan and execute marketing campaigns for global events, partnerships, and product launches.
Create event landing pages and post-event follow-up journeys.
Amplify awards, certifications, and strategic announcements.

Performance & Analytics
Track and report marketing KPIs including traffic, conversions, MQLs, SQLs, CAC, and ROI.
Build monthly performance dashboards for leadership.

Team & Agency Leadership
Lead internal marketing team members.
Manage external agencies and vendors.
Set clear KPIs, timelines, and quality standards.
Ensure alignment between marketing and sales teams.

Required Experience
7+ years in digital marketing or growth marketing roles.
Proven experience in B2B and preferably enterprise consulting or tech.
Demonstrated success in SEO-led growth and conversion optimization.
Experience managing agencies and cross-functional teams.
Strong understanding of AI, cloud, or technology ecosystem preferred.
Data-driven mindset with strong analytical ability.