Meta Ads​/Performance Marketing Expert

Position: Meta Ads / Performance Marketing Expert
Location: Mohali

Performance Marketing Manager – Meta (Lead Generation)

Location:

Punjab (On-site Preferred)

Experience:

4–8 Years
CTC:  ₹9–12 LPA (Based on capability)
About

The Role We are a multi-campus education group looking to build a structured, data-driven performance marketing engine for admissions.
This is not a content posting role.
This is a pure performance & lead-generation role.
Your Mandate
• Plan, launch & optimize Meta Ads campaigns for student admissions

• Improve cost per qualified lead (CPL)

• Build structured lead funnels (cold → warm → retargeting)

• Work closely with the admissions team to improve lead quality

• A/B test creatives, copy, audiences & landing pages

• Weekly performance reporting & optimisation

• Integrate Meta campaigns with CRM for tracking
Key KPIs
• Cost per qualified lead

• Lead-to-application conversion support

• Funnel drop-off reduction

• ROAS / ROI tracking

• Budget efficiency
Ideal Candidate
• Has handled ₹50L+ annual ad budgets (preferred)

• Strong understanding of lead-gen funnels

• Experience in the education / services industry preferred

• Analytical mindset (comfortable with dashboards & data)

• Comfortable working in a target-driven environment

What We Offer
• Structured budgets

• Decision-making ownership

• Direct impact on growth

• Long-term stability with performance upside

If you understand CPL, audience layering, retargeting logic & scaling frameworks — let’s connect.