Website Manager

Location: Mohali

Role Level: Manager

Experience:

4–6 Years  Reporting To:
Head of Marketing

Works Closely With:
Sales, Delivery, Leadership, Social Media Manager

Tech Stack:  Word Press, GA4, GTM, Google Keyword Planner, Search Console, SEMRush, Ahrefs

Location:

Mohali (Work from Office)

Objective

Make the website + Cogneesol's broader web presence the strongest organic growth engine —

ranked in Google, visible in AI search, cited across industry sites, and actively distributed.

Key Responsibilities

Website Ownership & Operations
Own the website end-to-end: updates, hygiene, pages, navigation.
Build & optimise landing pages for campaigns, sectors, and service lines.
Ensure the site reflects current capabilities, case studies, awards, and leadership messages.
SEO Strategy & Execution
Conduct keyword research & gap analysis; identify priority clusters.
Improve technical SEO: speed, CWV, structure, crawlability, internal linking.
Execute SEO audits & lead remediation with developers or third-party tech teams.
Manage sitemaps, schema, redirects, broken links, indexing issues.
Content Creation & Orchestration
Write or guide content: blogs, service pages, use cases, capability narratives.
Build a quarterly search-driven content roadmap.
Ensure every piece of content aligns with search intent and business priorities.
Edit content for clarity, SEO alignment, and positioning.
Analytics & Reporting
Track keyword rankings, organic traffic, bounce rates, dwell time, conversions.
Build monthly dashboards for Marketing, Leadership, and Sales.
Identify opportunities and propose experiments to improve conversions.
Cross-Functional Collaboration
Sales: landing pages & conversion journeys.
Delivery: case studies & performance stories.
HR: culture/employer pages as needed.
Social team: coordinated content journeys & traffic flows.
Full-Stack Organic Growth & Distribution
Extend SEO beyond  to You Tube, AI search (SGE/Perplexity), and entity signals
Orchestrate basic digital PR and authority-building activities (guest posts, HARO, directory listings)
Turn every published asset into a multi-channel distribution play (social snippets, newsletter, sales enablement)
Partner with Social Manager to make website content the fuel for Linked In, You Tube, and Twitter growth

Expected Output

Monthly SEO + Performance Dashboard
Quarterly Keyword & Content Strategy
Updated website structure map + internal linking model
2–4 SEO-optimised pages/blogs per month
Landing pages with clear conversion pathways
Website hygiene report (technical + content)

First 90 Days — Success Looks Like

Complete website + SEO audit; publish remediation blueprint.
Fix priority technical issues (speed, indexing, broken links, structure).
Identify 5 priority keyword clusters and publish search roadmap.
Build/update top 5 landing pages with improved content and CTAs.
Create content inventory & gap analysis for Q2–Q3.

Skills & Experience

Must-Have

4–6 years of SEO + website management experience (B2B, tech, or ITeS).
Hands-on technical SEO skills: CWV, speed optimisation, metadata, site structure.
Strong content writing/editing abilities.
Proficient in Word Press, GA4, GTM, Google Keyword Planner , Search Console, SEMRush, Ahrefs
Ability to translate insights into content and structural decisions.
Proven experience getting B2B sites ranked in AI overviews or cited by LLMs
Basic Digital PR / link-earning playbook (even if lightweight)
Understanding of how You Tube SEO feeds Google SERPs
Ability to create content that Sales actually wants to share

Good-to-Have

Experience coordinating with developers.
Understanding of CRO principles.
Familiarity with heatmap tools (Hotjar, Microsoft Clarity).

KPIs (Hard Metrics)

Organic traffic growth (Primary KPI)
Keyword ranking movement
Website health score (technical SEO)
Content velocity + quality
Landing page conversion rates
AI-search visibility - Appear in relevant SGE/Perplexity answers
You Tube organic referrals
Earned followed backlinks of high-quality.
Documentation hygiene (site maps, inventories)
Clarity in communicating SEO insights
Initiative in proposing improvements
Collaboration quality across Sales, Delivery, Social & amongst peers
Team builder, guide & mentor

Ways of Working

High accountability; treats the website as a business asset
Structured, analytical, detail-oriented
Comfortable with deep-dive work and iterative improvement
Data-driven mindset with strong execution discipline
Works well with cross-functional leaders

Not a Fit If

You think SEO stops at
You outsource everything and never touch the site yourself
You've never moved pipeline, only traffic
You hate documentation, audits, or cross-functional coordination
You wait for permission instead of shipping fixes

This is full-stack organic ownership. You are responsible for the company's findability, credibility, and