Inbound Marketing Specialist; SEO

Position: Inbound Marketing Specialist (SEO)
Location: Bawāna

Drive organic growth through integrated inbound marketing strategies with deep SEO expertise. Execute data-driven campaigns leveraging AI-powered tools, content optimization, and technical SEO to maximize organic visibility for SaaS clients

Work cross-functionally with content, product, and growth teams to implement search-first initiatives across the customer journey.

Responsibilities

Develop and execute integrated inbound campaigns combining SEO, content marketing, and conversion optimization.
Create SEO-driven content calendars aligned with buyer personas and search intent stages.
Implement topic cluster strategies and pillar content frameworks for authority building.
Execute keyword research using AI tools to identify high-impact opportunities.
Optimize content for Google SGE and AI-generated search features.
Deploy programmatic SEO tactics for scalable organic growth.
Monitor and adapt to algorithm changes and SERP evolution.
Conduct technical audits using Screaming Frog, Sitebulb.
Execute site migrations, URL restructuring, and indexation management.
Ensure GDPR/CCPA compliance in tracking implementations.
Optimize existing content for E-E-A-T signals and entity-based SEO.
Create briefs for AI-assisted content generation while maintaining quality standards.
Build GA4 dashboards and custom reports for organic performance tracking.
Analyze user behavior data to inform content and SEO strategies.
Track keyword rankings, organic traffic, and conversion metrics.
Generate actionable insights from the search console and third-party tools.
Execute digital PR campaigns for high-authority backlinks.
Manage outreach programs using AI-powered prospecting tools.
Develop linkable assets and resource pages.
Monitor backlink profiles.

This job was posted by Joyshree Banerjee from First Principles Growth.